Aquatic Center Marketing
Human Kinetics (Verlag)
978-1-4925-2626-1 (ISBN)
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Aquatic Center Marketing is the essential guide to help readers make a big impact in promoting and growing their aquatic facility. Written by an industry veteran this book delivers practical, affordable and innovative marketing ideas for any new or existing aquatic facility.
Readers are presented with chapters on topics such as brand management, market development, guest communications and how to be effective with limited funding. There are also tips on how to get the most out of digital and social media efforts.
This comprehensive text on the subject gives readers case studies and stories that show the practical solutions in action. Aquatic Center Marketing is full of realistic, practical ideas that anyone managing an aquatic facility can quickly put to good use to grow the facility and increase their bottom line.
Judith Leblein Josephs has over 40 years of experience working in a variety of roles related to aquatic facility management. She has featured as a speaker at international aquatics conferences and training seminars. She has an unprecedented 12-time record of winning the “Speaker of the Year” distinction from the World Waterpark Association (WWA). Following this she was inducted into the Waterpark Hall of Fame in 2003.
Part I. Brand Management
Chapter 1. Develop a Brand Identity
Chapter 2. Create Brand Visibility
Part II. Market Development
Chapter 3. Build Community Consensus
Chapter 4. Design to Excite Guests
Chapter 5. Appeal to Specific Populations
Chapter 6. Price Smartly
Part III. Guest Communications
Chapter 7. Get the Most Out of Media
Chapter 8. Maximize Electronic Communication
Chapter 9. Turn Lifeguards and Staff Into Ambassadors
Part IV. Marketing Without Millions
Chapter 10. Use Special Events as Promotions
Chapter 11. Enhance the Bottom Line With Corporate Sponsorships
| Erscheinungsdatum | 28.09.2018 |
|---|---|
| Verlagsort | Champaign, IL |
| Sprache | englisch |
| Gewicht | 5 g |
| Themenwelt | Sachbuch/Ratgeber ► Sport ► Allgemeines / Lexika |
| Sachbuch/Ratgeber ► Sport ► Segeln / Tauchen / Wassersport | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-4925-2626-6 / 1492526266 |
| ISBN-13 | 978-1-4925-2626-1 / 9781492526261 |
| Zustand | Neuware |
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