Ben Delaney's Nonprofit Marketing Handbook, Second Edition (eBook)

A hands-on guide to marketing & communications in nonprofit organizations

Ben Delaney (Autor)

eBook Download: EPUB

2018 | 1., Second Edition
156 Seiten
CyberEdge Information Services (Verlag)
978-1-5136-3555-2 (ISBN)

Infos

There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets.Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation.

Inhalt

Acknowledgements

Building a Successful Nonprofit MarCom Program

1 Introduction: System Marketing™ Your Key to Success

2 How Your Nonprofit is Just Like a Hot Internet Startup

3 Some Best Practices for Nonprofit Marketing

4 A Few More Best Practices of Nonprofit MarCom

5 Using Social Media Well

6 The Importance of Branding

7 You May Have Heard This Before

8 Building Your Messaging Foundation

9 The 4 C’s of Good Communications

10 The Marketing Mix

11 Marketing vs. Sales

12 Websites 101: Making Your Website Findable

13 Making Search Engines Work For You

14 Stickiness: Your Website Needs It

15 Testing, Testing, 1,2,3

16 The Best Exercise is Walking

17 Making the Most of Events

18 Writing the Press Release that People Read

19 About Advertising

20 What to Measure, Why and When

21 Open in case of Emergency

22 How to Help Your Board Help You

23 Helpful Resources

Your Nonprofit Marketing Glossary

About the Author

Produkt-Details

• Erscheint lt. Verlag: 1.6.2018
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: annual appeal • CBO • checklist • communications • community-based organization • event planning • Events • Fundraising • Marketing • Nonprofit • not for profit • press release • Public Relations • Social Media • system marketing
• ISBN-10: 1-5136-3555-7 / 1513635557
• ISBN-13: 978-1-5136-3555-2 / 9781513635552