Entrepreneurship: Successfully Launching New Ventures + MyLab Entrepreneurship with Pearson eText, Global Edition

Bruce Barringer, R. Ireland (Autoren)

Media-Kombination

2018 | 6th edition
Pearson Education Limited
978-1-292-25544-6 (ISBN)

Infos

This package includes MyLab Entrepreneurship.



For courses in entrepreneurship.



Teach the entrepreneurial process through real-world examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.



Reach every student by pairing this text with MyLab Entrepreneurship

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


MyLab Entrepreneurship should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Inhalt

PART I: DECISION TO BECOME ANENTREPRENEUR 

1. Introduction toEntrepreneurship 

 PART II: DEVELOPING SUCCESSFULBUSINESS IDEAS 

2. Recognizing Opportunities andGenerating Ideas 

3. Feasibility Analysis 

4. Developing an EffectiveBusiness Model 

5. Industry and CompetitorAnalysis 

6. Writing a Business Plan 

PART III: MOVING FROM AN IDEA TOAN ENTREPRENEURIAL FIRM 

7. Preparing the Proper Ethicaland Legal Foundation 

8. Assessing a New Venture’sFinancial Strength and Viability 

9. Building a New-VentureTeam 

10. Getting Financing orFunding 

 PART IV: MANAGING AND GROWING ANENTREPRENEURIAL FIRM 

11. Unique Marketing Issues 

12. The Importance of IntellectualProperty 

13. Preparing for and Evaluatingthe Challenges of Growth 

14. Strategies for FirmGrowth 

15. Franchising 

 

Produkt-Details

• Erscheint lt. Verlag: 14.8.2018
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 220 x 275 mm
• Gewicht: 1248 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-292-25544-7 / 1292255447
• ISBN-13: 978-1-292-25544-6 / 9781292255446
• Zustand: Neuware