Cultural Change from a Business Anthropology Perspective (eBook)

Elizabeth K. Briody, Maryann McCabe (Herausgeber)

eBook Download: EPUB

2017
318 Seiten
Lexington Books (Verlag)
978-1-4985-4452-8 (ISBN)

Infos

Using a set of case studies conducted in the United States, China, India, Nigeria, and Cambodia, Maryann McCabe and Elizabeth K. Briody examine cultural change in everyday life, or more specifically, the process of human perception and action in the instigation of change.

---

This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementationboth of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.

Autor

Maryann McCabe, PhD, is founder and principal of Cultural Connections LLC and research associate in the Department of Anthropology at the University of Rochester.Elizabeth K. Briody, PhD, is founder and principal of Cultural Keys LLC.

Inhalt

Emilie Hitch Marijke RijsbermanHenry D. DelcoreChristine Miller, Jennifer Watts-Englert, Margaret H. Szymanski and Patricia WallArundhati Bhattacharyya and Russell W. BelkDominique Desjeux and Ma JingjingU. Ejiro O. OnomakeKevin M. NewtonShane Pahl, Angela Ramer and Jo Aiken

Produkt-Details

• Erscheint lt. Verlag: 9.11.2017
• Co-Autor: Jo Aiken, Christine Miller, Kevin M. Newton, U. Ejiro O. Onomake, Shane Pahl, Angela Ramer, Marijke Rijsberman, Margaret H. Szymanski, Patricia Wall, Jennifer Watts-Englert, Russell Belk, Arundhati Bhattacharyya, Elizabeth K. Briody, Henry D. Delcore, Dominique Desjeux, Emilie Hitch, MA JINGJING, Maryann McCabe
• Verlagsort: Lanham
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Ethnologie
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Sozialwissenschaften ► Soziologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: Agency • Assemblage Theory • business • Business Anthropology • Business Innovation • Consumer Behavior • Cultural Change • Design Anthropology • Marketing • Organizational change
• ISBN-10: 1-4985-4452-5 / 1498544525
• ISBN-13: 978-1-4985-4452-8 / 9781498544528