Spinning into Control (eBook)

Improvising the Sustainable Startup

Amiel Kornel (Autor)

eBook Download: PDF

2017 | 1st ed. 2018
XIX, 166 Seiten
Palgrave Macmillan US (Verlag)
978-1-137-51356-4 (ISBN)

Infos

Startup founders hoping to master their destinies develop the skills of venture craftsmen, learning to behave more like explorers and artisans than managers and engineers. The improvisational arts of tinkering, wandering, and conversing overcome the limitations of scientifically based 'lean' methodologies for creating startups. These skills provide wobbly, nascent ventures with stability and conserve momentum during early-stage incubation. Like the gimbals of a gyroscope, they counter the entropy born of change, conflict and confusion that is continuously pushing young enterprises towards chaos. As their startups spin, venture craftsmen actually loosen the coupling between command and control. Startup sustainability relies on relentless improvisation, the heart of the art of entrepreneurship. Vignettes in each chapter of Spinning Into Control relate hardscrabble stories of entrepreneurs, craftsmen and venturers - some recently interviewed by the author, others historical - recounting the challenges they faced, their responses, the lessons they learned, and the eventually triumphant outcomes.  

Since co-creating and incubating on-line publisher IDG News Service in pre-Internet 1985, Amiel Kornel has co-founded, managed, funded, and/or advised nearly 20 early-stage startups. He has also advised more than 15 multinational companies in the US and Europe seeking to launch new ventures, pilot startup accelerators, or redesign their innovation practices. Through his work as venture capitalist since 2004, he has qualified roughly 1000 startups as potential investments. A sailor, he divides his time between homes in San Francisco, California, and La Rochelle, France. 

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Could everything we've learned about entrepreneurship simply be wrong? There is no shortage of how-to books with 'manual' in the title, and articles promising 'The 7 [or 6 or 10] key traits of successful entrepreneurs', which breed an infectious optimism all too often quashed as startups fail. Amiel Kornel puts a persuasive case for an alternative theory that while grounded in the natural way great entrepreneurs operate resists reduction to a simple recipe or method. Kornel, who has coached hundreds of entrepreneurs, believes that disciplined planning, lean management, and commitment are no guarantee of success. The limited resources of a startup demand knowing when and how to explore and 'tinker', artfully recombining ideas, designs, media, software, and materials on hand. True venture craftsmen harness and redirect the energy of startups that might otherwise spin dangerously out of control towards failure. The stories of entrepreneurs like Sun Basket's AdamZbar, Minecraft's Markus Persson, Y Combinator's Paul Graham, and Metacode Technologies' Joel Schatz are woven throughout the book, along with examples from beyond business, including legendary ocean-racing sailor Isabelle Autissier and acclaimed urban designer Gerard Penot. Kornel shows how meeting challenges in a broad variety of fields rife with uncertainty often relies on the ability to loosen the coupling between command and control, a prerequisite of skillful improvisation. 

Produkt-Details

• Erscheint lt. Verlag: 20.11.2017
• Zusatzinfo: XIX, 166 p. 6 illus. in color.
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Schlagworte: Banking • business • Entrepreneur • Entrepreneurship • Funding • Innovation • Management • Rating • Service • Stakeholder • Strategy • Success • sustainability • Trade • Trust
• ISBN-10: 1-137-51356-X / 113751356X
• ISBN-13: 978-1-137-51356-4 / 9781137513564