Brand Protection Online (eBook)

A Practical Guide to Protection from Online Infringement

Jeremy Blum, Theo Savvides (Herausgeber)

eBook Download: PDF

2017
335 Seiten
Globe Law and Business Ltd (Verlag)
978-1-78742-078-6 (ISBN)

Infos

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Featuring contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Theo Savvides, joint managing partner at Bristows, and Jeremy Blum of Bristows, London.

Inhalt

Part I: Common issues for online business around the world

Introduction 5
Jeremy Blum
Theo Savvides
Bristows LLP

How online businesses can get protection and what can be protected 11
Cam Gatta
Emmy Hunt
Redd Solicitors LLP
Tara Knapp
Microsoft Corporation

Domain names 35
Nick Wood
Com Laude

Enforcement and the challenges online 59
Flora Greenwood
Bristows LLP

Counterfeiting 71
Michael Gardner
Harry Jupp
Wedlake Bell

Deciphering the technical jargon of enforcing brands online 85
Graham Robinson
Bishop IP Investigations

Popular platforms 93
Chloe Dickson
Tim Heaps
Rob Powell
Sacha Wilson
Bristows LLP

Part II: Hot topics in key jurisdictions

Australia 105
Rafaella Felthun
Odette Gourley
Corrs Chambers Westgarth

Brazil 117
Joaquim Eugenio Goulart
Rodrigo Borges Carneiro
Fernando de Assis Torres
Dannemann Siemsen Advogados

China 127
Michele Ferrante
Ferrante Intellectual Property

France 145
Richard Milchior
Granrut Avocats

Germany 159
Astrid Harmsen
Wolfgang Kellenter
Andrea Schlaffge
Hengeler Mueller

India 173
Shwetasree Majumder
Fidus Law Chambers

Italy 187
Federica Bocedi
Julia Holden
Trevisan & Cuonzo

Japan 205
John Tessensohn
Shusako·Yamamoto

Netherlands 219
Willem Leppink
Ploum Lodder Princen
Ady van Nieuwenhuizen
Kneppelhout Korthals Lawyers

South Africa 233
Ian Learmonth
Darren Olivier
Adams & Adams

Spain 245
Ignacio González Royo
Meitar

Sweden 261
Tom Kronhöffer
Henrik Lindström
Ramberg

Switzerland 271
Christoph Berchtold
Mark Schweizer
Meyerlustenberger Lachenal

United Kingdom 287
Andrew Butcher
Sean Ibbetson
Bristows LLP

United States 307
James L Bikoff
Elizabeth Borland
Richard Rivera
Courtney Adams Thornton
Smith Gambrell & Russell LLP
About the authors 323

Produkt-Details

• Erscheint lt. Verlag: 31.3.2017
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Recht / Steuern ► Allgemeines / Lexika
• Themenwelt: Recht / Steuern ► EU / Internationales Recht
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Brand Protection, IP infringement online, intellectual property • Brand Protection Online • Digital World • IP infringement • Trademark
• ISBN-10: 1-78742-078-7 / 1787420787
• ISBN-13: 978-1-78742-078-6 / 9781787420786