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The Internationalization of Firms

Case Studies from the Nürnberg Metropolitan Region

Dirk Holtbrügge, Helmut Haussmann (Autoren)

Buch | Softcover

267 Seiten

2017
Hampp, R (Verlag)
978-3-95710-091-7 (ISBN)

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The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here.This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the consequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs. / International management research has a long tradition in Nürnberg. At the Nürnberg School of Commerce, the predecessor of the School of Business and Economics at the Friedrich-Alexander University Erlangen-Nürnberg, dealing with international business activities already played a strong role. Eventually, the school would become one of the first in the German-speaking countries where a Chair for International Management was founded. With 30% of all students coming from abroad, the school presents a strong degree of internationalization. Furthermore, research in the field of international management enjoys an outstanding reputation. With the Nürnberg Edition on International Management, we would like to build on this longstanding tradition and present the latest research findings to academics, students and practitioners.

Prof. Dr. Dirk Holtbrügge ist Inhaber des Lehrstuhls für Internationales Management, Universität Erlangen-Nürnberg.

Erscheinungsdatum	07.07.2017
Reihe/Serie	Nürnberger Edition zum Internationalen Management ; 7
Sprache	englisch
Maße	150 x 210 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	1500 bis heute • Case Studies • Corporate Social Responsibility • erste Hälfte 21. Jahrhundert (2000 bis 2050 n. Chr • Internationale Wirtschaft • Internationale Wirtschaft, Internationales Managem • International Human Resource Management • Management • Management: Innovation • Market entry strategies • Multinationale Unternehmen • Ökonomie einzelner Branchen • Personalmanagement, HRM • Projektmanagement • Strategisches Management • Übernahmen, Fusionen und Buy-outs, M&A • Übernahmen, Fusionen und Buy-outs, M&A
ISBN-10	3-95710-091-7 / 3957100917
ISBN-13	978-3-95710-091-7 / 9783957100917
Zustand	Neuware