Consumer Behavior (eBook)

Women and Shopping

Patricia Huddleston, Stella Minahan (Autoren)

eBook Download: EPUB

2011
142 Seiten
Business Expert Press (Verlag)
978-1-60649-168-3 (ISBN)

Infos

Women and shopping: why is it important? It's important because as a business owner you've probably realized you're missing a market segment for your product and you're not sure who or why. It's important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.This book details facts that could help any retailer or product manager including:women control over $20 trillion in consumer spending;they are better educated;they have more financial power;they have greater decision making abilities;and they have more mobility than any previous generation.Consumer Behavior: Women and Shopping provides a fascinating insight into women's shopping habits and motivations-their many choices about when and where to shop. Retailers and business managers need to understand a woman's needs and wants in order to attract and maintain their business.

Produkt-Details

• Erscheint lt. Verlag: 20.1.2011
• Sprache: englisch
• Maße: 150 x 150 mm
• Themenwelt: Sozialwissenschaften ► Soziologie ► Gender Studies
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: customer service in women's retail • how to appeal to women shoppers • how to enhance the shopping experience • retail shopping offers more than shopping • targeting female shopping • understanding women's shopping habits • women are the top shoppers
• ISBN-10: 1-60649-168-7 / 1606491687
• ISBN-13: 978-1-60649-168-3 / 9781606491683