Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) (eBook)

W. Chan Kim, Renée A. Mauborgne (Autoren)

eBook Download: EPUB

2017
400 Seiten
Harvard Business Review Press (Verlag)
978-1-63369-415-6 (ISBN)

Infos

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renee Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article "e;Blue Ocean Leadership."e;Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating "e;blue oceans"e;-untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.In the article "e;Blue Ocean Leadership,"e; the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

Autor

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities for the President’s two terms.Author social media/website info:Kim: blueoceanstrategy.com, insead.edu/faculty-research/faculty/w-chan-kim, linkedin.com/company/blue-ocean-strategyMauborgne: blueoceanstrategy.com, insead.edu/faculty-research/faculty/renee-mauborgne, linkedin.com/company/blue-ocean-strategy

Produkt-Details

• Erscheint lt. Verlag: 27.6.2017
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-63369-415-1 / 1633694151
• ISBN-13: 978-1-63369-415-6 / 9781633694156