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Navigating Your Way to Startup Success

Harlan Beverly (Autor)

Buch | Softcover

305 Seiten

2017
De Gruyter (Verlag)
978-1-5015-1566-8 (ISBN)

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Startups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your startup, in unpredictable ways. This book is designed to give you an analytical set of tools to help you navigate your startup or corporate innovation through the murky waters of real life. Every business has failures. No business succeeds without some change of plan. Navigating Your Way to Startup Success will show you how to create a startup designed to test its assumptions so those that are not worthy fail—often and fast. This book builds on modern startup management techniques like Agile and Lean to bring an analytical and quantitative framework to the most common startup failures. Navigating through those failures means finding your way to startup success. Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.

Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.

Chapter 1: Introduction - Why do you want to do a startup anyways?

Chapter 2: Failing To Start – What’s stopping you?

Chapter 3: Your Idea Sucks – How would you know?

Chapter 4: Failing to Launch – Again, what’s stopping you?

Chapter 5: Nobody Cares – What can you do about it?

Chapter 6: Somebody Cares – Yippee, now what?

Chapter 7: Oops - We ran out of Money.

Chapter 8: I got sued – It can happen to you.

Chapter 9: Help, I’m sinking – controlling growth.

Chapter 10: The press hates me – bad reviews.

Chapter 11: Beyond just one product – scaling up.

Chapter 12: I got fired, and I’m the Founder & CEO- How did this happen?

Chapter 13: Sold! - Now what?

Erscheinungsdatum	31.10.2017
Zusatzinfo	1 Tables, black and white; 14 Illustrations, black and white
Verlagsort	Boston
Sprache	englisch
Maße	155 x 230 mm
Gewicht	510 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Erfolg (Wirtschaft) • Existenzgründung • Startup, Entrepreneur, Fail fast, Lean startup, Project management, Small business management, Founder
ISBN-10	1-5015-1566-7 / 1501515667
ISBN-13	978-1-5015-1566-8 / 9781501515668
Zustand	Neuware