Introduction to Search Engine Optimization
A Guide for Absolute Beginners
Seiten
2017
|
1st ed.
Apress (Verlag)
978-1-4842-2850-0 (ISBN)
Apress (Verlag)
978-1-4842-2850-0 (ISBN)
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.
What You’ll Learn
Create a content platform, including blogs and YouTube channels
Use keywords to maximize findabilityand increase search volume
Check your SEO rank and other analytics
Hunt for duplicate content
Set up Google Analytics, including Blogger
Utilize Indexing and Webmaster tools/search console
Who This Book Is For
Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.
What You’ll Learn
Create a content platform, including blogs and YouTube channels
Use keywords to maximize findabilityand increase search volume
Check your SEO rank and other analytics
Hunt for duplicate content
Set up Google Analytics, including Blogger
Utilize Indexing and Webmaster tools/search console
Who This Book Is For
Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: SEO Basics.- Chapter 4: Keyword Research.- Chapter 5: Try SEO.- Chapter 6: Analyze How Things Are Going.- Chapter 7: Explore Webmaster Tools/Search Console.- Chapter 8: Keeping Up with Changes.- Chapter 9: Exploring SEO Certification.
| Erscheinungsdatum | 27.06.2017 |
|---|---|
| Zusatzinfo | 146 Illustrations, color; 23 Illustrations, black and white; XIV, 126 p. 169 illus., 146 illus. in color. |
| Verlagsort | Berkley |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Datenbanken |
| Mathematik / Informatik ► Informatik ► Netzwerke | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Blogger • Google • Google Analytics • Google SEO Certification • Hubspot Certification • Keyword planner • Keywords • Marketing analytics • Meta Description • Search Engine Optimization • Search volume • SEO • Site Title Optimizations • Skillbox • Tracking ID • Video creation • youtube |
| ISBN-10 | 1-4842-2850-2 / 1484228502 |
| ISBN-13 | 978-1-4842-2850-0 / 9781484228500 |
| Zustand | Neuware |
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