The Gender Effect

Capitalism, Feminism, and the Corporate Politics of Development

Kathryn Moeller (Autor)

Buch | Hardcover

320 Seiten

2018
University of California Press (Verlag)
978-0-520-28638-2 (ISBN)

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How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women.
With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls' and women's demands for fair labor practices and a just global economy.

Kathryn Moeller is Assistant Professor of Educational Policy Studies at the University of Wisconsin-Madison. She is also affiliated with the Gender & Women's Studies, and Latin American, Caribbean, and Iberian Studies departments at the university.

List of Illustrations
Preface
Acknowledgments
List of Abbreviations

Introduction: Corporatized Development
1. The Girl Effect as Apparatus
2. The Historical Rise of the Girl Effect
3. The Spectacle of Empowering Girls and Women
4. Searching for Third World Potential
5. Proving the Girl Effect
6. Negotiating Corporatized Development

Conclusion: Accelerating and Freeing the Girl Effect
Sources to Timeline of Nike, Inc. and Nike Foundation History and Public Response
Notes
Bibliography
Index

Erscheinungsdatum	12.06.2018
Zusatzinfo	2 line illos, 9 halftones
Verlagsort	Berkerley
Sprache	englisch
Maße	152 x 229 mm
Gewicht	590 g
Themenwelt	Sozialwissenschaften ► Pädagogik
	Sozialwissenschaften ► Soziologie ► Gender Studies
	Sozialwissenschaften ► Soziologie ► Makrosoziologie
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-520-28638-3 / 0520286383
ISBN-13	978-0-520-28638-2 / 9780520286382
Zustand	Neuware