Writing a Business Plan
Routledge (Verlag)
978-1-138-20602-1 (ISBN)
Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.
This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.
Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.
1. Introduction to this book
2. The contents of a business plan
3. Introduction to the business plan
4. Idea generation
5. Business strategy
6.Market research and marketing
7. Financing the business
8. Operations management
9. HR-related tasks and legal compliance
10. Risk analysis, growth and exit planning
11. Conclusion
Appendices
1. Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars
2. Example of turning a hobby into a business: Lawton Dancewear
3. Business plan template
4. Sample business plan (1) – WorldFood Enterprises
5. Sample business plan (2) – Suzan Joseph Associates Ltd
6. An example of mission statement
7. An example of vision statement
| Erscheinungsdatum | 23.06.2017 |
|---|---|
| Reihe/Serie | Routledge Focus on Business and Management |
| Zusatzinfo | 22 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Gewicht | 272 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-138-20602-4 / 1138206024 |
| ISBN-13 | 978-1-138-20602-1 / 9781138206021 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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