Demons of Domesticity

Women and the English Gas Industry, 1889–1939

Anne Clendinning (Autor)

Buch | Softcover

370 Seiten

2017
Routledge (Verlag)
978-1-138-25655-2 (ISBN)

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Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home.

Anne Clendinning, Nipissing University, Canada.

Contents: List of figures; General editor's preface; Acknowledgements; List of abbreviations; Introduction; The Victorian kitchen revolutionised; Exhibitions and the spectacle of selling; Lady demons and 'well-dressed men': gender and sales in the Edwardian gas industry; 'Keep the gas fires burning!': war and reconstruction; Marketing modernity: gas versus electricity between the wars; 'A women's industry': demonstrations of difference and equality; Conclusion; Biography; Index.

Erscheinungsdatum	03.03.2017
Reihe/Serie	Modern Economic and Social History
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	453 g
Themenwelt	Geschichte ► Allgemeine Geschichte ► Neuzeit (bis 1918)
	Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte
	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-25655-2 / 1138256552
ISBN-13	978-1-138-25655-2 / 9781138256552
Zustand	Neuware