Gen Combo Looseleaf Advertising and Promotion; Connect Access Card

George E Belch (Autor)

Media-Kombination

2017 | 11th ed.
McGraw-Hill Education
978-1-260-14906-7 (ISBN)

Autor

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Produkt-Details

• Erscheint lt. Verlag: 14.3.2017
• Verlagsort: OH
• Sprache: englisch
• Maße: 213 x 274 mm
• Gewicht: 1520 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 1-260-14906-4 / 1260149064
• ISBN-13: 978-1-260-14906-7 / 9781260149067
• Zustand: Neuware