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Digital Transformation - Lindsay Herbert

Digital Transformation

Build Your Organization's Future for the Innovation Age

(Autor)

Buch | Softcover
264 Seiten
2017
Bloomsbury Business (Verlag)
978-1-4729-4037-7 (ISBN)
CHF 34,90 inkl. MwSt
One book for the entire journey: How to digitally transform your organization

Innovation in the face of major external change is critical for any organization’s success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?

For the first time, these questions are answered in a single book that covers the end-to-end execution of digital transformation – from leadership-level strategy, to on-the-ground team implementation. With the biggest revelation of all, Herbert argues, being that true digital transformation only needs to happen once because, at its core, it means becoming more adaptive to change itself.

Featuring the ‘how to’ of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages. These stages act as a repeatable framework for continual innovation, allowing you to produce results immediately and grow change incrementally across your organization.

In Digital Transformation, Herbert draws on her own experiences in leading change and innovation programmes globally, as well as featuring insights from experts and leaders from organizations as diverse as the World Wildlife Fund, Morgan Stanley, Royal Caribbean Cruises, the United Nations High Commission for Refugees, the Rijksmuseum, the American Cancer Society, The Guardian, Harvard University, and many others.

Lindsay Herbert is a digital transformation expert who leads major projects globally across every organizational sector. As a Digital Transformation Leader at IBM, she drives innovations that create new markets and sharpen the competitive edge for the world’s largest companies. As a sought-after industry speaker, Lindsay shares her insights about society’s new relationship with digital technology and how it continues to redefine every aspect of our commercial and human service enterprise.

Introduction: How to Digitally Transform

1. BUILD Stage 1: Bridge
2. BUILD Stage 2: Uncover
3. BUILD Stage 3: Iterate
4. BUILD Stage 4: Leverage
5. BUILD Stage 5: Disseminate

Conclusion: Final Thoughts for you Journey

References
Index

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 419 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-4729-4037-7 / 1472940377
ISBN-13 978-1-4729-4037-7 / 9781472940377
Zustand Neuware
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