BRANDMAPS

The Competitive Marketing Strategy Game

Randall G. Chapman (Autor)

Buch | Softcover

175 Seiten

1993 | 3rd edition
Pearson (Verlag)
978-0-13-177502-2 (ISBN)

Infos

This is a marketing game for MS DOS personal computers. It reflects a realistic approach to the complexities, uncertainties and challenges inherent in the marketing decision-making and analysis process. It is designed for postgraduate marketing courses.

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BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rather than being just a "game."

Inhalt

1. BRANDMAPSaA A and Marketing Simulation Games. 2. BRANDMAPSaA A Overview. 3. Marketing decision Variables. 4. Non-Marketing Decision Variables. 5. BRANDMAPSaA A Marketing Research Studies. 6. Financial and Operating Results Reports. 7. Decision Making Logistics and Related Paperwork. 8. Summary of BRANDMAPSaA A Costs and Data. 9. Performance Evaluation in BRANDMAPSaA A . 10. Marketing Planning in BRANDMAPSaA A . 11. Budgeting in BRANDMAPSaA A . 12. Using the BRANDMAPSaA A Disk. Index. List of Exhibits. List of Forms. List of Tables.

Produkt-Details

• Erscheint lt. Verlag: 1.11.1993
• Sprache: englisch
• Maße: 216 x 280 mm
• Gewicht: 450 g
• Themenwelt: Mathematik / Informatik ► Informatik ► Betriebssysteme / Server
• Themenwelt: Informatik ► Weitere Themen ► Computerspiele
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-13-177502-2 / 0131775022
• ISBN-13: 978-0-13-177502-2 / 9780131775022
• Zustand: Neuware