Marketing Loose Leaf
McGraw-Hill Education (Verlag)
978-1-259-59899-9 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer.
Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing:
• A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
• Integration of key topics that are part of the daily fabric of marketing—globalization, social media, ethics, and marketing analytics.
• Seamlessly integrated results-driven technology.
• The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University, where he was an AMA-Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars; the 2010 Lt. Col. Barney Smith Award as Professor of the Year at Arkansas State University; the 2015 Honors Professor of the Year Award at Arkansas State University; and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators. Prior to teaching, Shane used his MBA from the University of Oklahoma working for a Fortune 500 company in Tulsa. He spent eight years as a pricing analyst, product manager, and business development manager overseeing numerous mergers and acquisitions initiatives. Shanes research has appeared in The Journal of Personal Selling and Sales Management and The Journal of Business Logistics. He has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. In addition to his role as a professor and dean, Shane also serves as a consultant, speaker, and board member for businesses and nonprofit organizations across the country. Today, Shane serves as the dean of the College of Business and a professor of marketing at Idaho State University. He lives in Pocatello, Idaho, with his wife Jenifer; they have two children, Andrew and Sarah. Dr. Deitz is an Associate Professor in the Department of Marketing and Supply Chain Management and the Director of the Customer NeuroInsights Research Laboratory (CNRL) at The University of Memphis. He received his Ph.D. from The University of Alabama and hold Bachelors and Masters degrees from West Virginia University. Prior to beginning his academic career, he worked for more than 10 years as a sales and marketing executive for several leading software companies. Dr. Deitz substantive research involves strategic marketing issues, primarily in the context of services, retail, and creative industries (e.g., software development, film). In his role as Director of FCBEs new neuro lab, he also pursues research opportunities that emphasize the application of physiological and neurological measurement systems in studying the influence of attention and emotion upon decision making. His work has been published in a number of leading journals, including the Journal of Business Venturing, Journal of Services Research, Journal of Public Policy and Marketing, Industrial Marketing Management, Psychology and Marketing, and the Journal of Business Logistics. His research has been recognized at a number of international conferences, including the AMA Summer Educators and the Society of Marketing Science conferences. In addition, Dr. Deitz serves on the editorial review board for the Journal of Advertising, the Journal of Supply Chain Management, and the International Journal of Physical Distribution and Logistics Management.
Part 1: Marketing In The Twenty-First Century
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Part 2: Understanding Your Customer
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Part 3: Reaching Your Customer
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management
Chapter 10: Pricing
Chapter 11: Retailing
Chapter 12: Personal Selling
Chapter 13: Digital & Social Media Marketing
Part 4: Responding To Your Customer
Chapter 14: Customer Relationship Management
Chapter 15: Branding
Chapter 16: Social Responsibility and Sustainability
| Erscheinungsdatum | 20.03.2017 |
|---|---|
| Verlagsort | OH |
| Sprache | englisch |
| Maße | 213 x 274 mm |
| Gewicht | 1116 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-259-59899-3 / 1259598993 |
| ISBN-13 | 978-1-259-59899-9 / 9781259598999 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
