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Consumer Social Values -

Consumer Social Values

Eda Gurel-Atay, Lynn R. Kahle (Herausgeber)

Buch | Softcover
278 Seiten
2019
Routledge (Verlag)
978-1-138-24043-8 (ISBN)
CHF 76,75 inkl. MwSt
Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.

With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.

Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Eda Gurel-Atay (PhD, University of Oregon) is an independent scholar conducting academic research on consumer values, materialism, sustainability, consumer well-being, and celebrity endorsements. Lynn R. Kahle is Professor at Pace University in New York and Professor Emeritus of Business at the University of Oregon. He serves on American Psychological Association Council of Representatives.

SECTION I Key Issues in Social and Cultural Values






Introduction: Advances in Social and Cultural Values: Implications for Communications and Consumer Researchers
Eda Gurel-Atay and Lynn R. Kahle




Strategic Marketing Imperatives and Insights: Common Pitfalls and Solutions
Thomas J. Reynolds

SECTION II Specific Applications of Values Research and Theory




Self-Sufficiency & Materialism: Scale Development & Its Implications
Yupin Patara and Nicha Tanskul




"I" Value Contrast, but "We" Appreciate Harmony: Self-Construal Reflects Cultural Differences in Response to Visual DesignKristina Haberstroh and Ulrich R. Orth



Subcultural Ethos: The Dynamic Reconfiguration of Mainstream Consumer Values
Emre Ulusoy and Paul G. Barretta




Handmade: How Indie Girl Culture is Changing the Market
Rachel Larsen and Lynn R. Kahle




Understanding the Voter Decision Trade-off Analysis as a Foundation for Developing More Predictive Polling Methodologies
Thomas J. Reynolds




Money Attitudes and Social Values: A Research Program and Agenda
Gregory M. Rose, Altaf Merchant, Mei Rose, Aysen Bakir, and Drew Martin




Social Media and Values
Christopher Lee and Lynn R. Kahle

SECTION III Spiritual Aspects of Values




Meditation and Consumption
Nicha Tanskul and Yupin Patara




Religion: The New Individual Difference Variable and Its Relationship to Core Values
Elizabeth Minton and Lynn Kahle

SECTION IV Methodological Approaches




Mapping Human Values: Enhancing Social Marketing through Obituary Data-Mining
Mark Alfano, Andrew Higgins, and Jacob Levernier




Apple’s Religious Value: A Consumer Neuroscience Perspective
Yi-Chia Wu




Country-to-Animal-to-Brand-to-Consequences Unaided Evocations: Uncovering consumer-brand DNA using zoomorphic metaphor elicitation
Drew Martin, Nitha Palakshappa, and Arch Woodside




A Comparing and Contrasting of the List of Values and the Schwartz Value Scale

Eda Gurel-Atay, Lynn R. Kahle, Jorge Lengler, and C. H. Kim

Erscheinungsdatum
Reihe/Serie Marketing and Consumer Psychology Series
Zusatzinfo 19 Tables, black and white; 35 Line drawings, black and white
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Gewicht 385 g
Themenwelt Geisteswissenschaften Psychologie Arbeits- und Organisationspsychologie
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-138-24043-5 / 1138240435
ISBN-13 978-1-138-24043-8 / 9781138240438
Zustand Neuware
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