Strategy is Digital (eBook)

How Companies Can Use Big Data in the Value Chain

Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero (Autoren)

eBook Download: PDF

2016 | 1st ed. 2016
IX, 144 Seiten
Springer International Publishing (Verlag)
978-3-319-31132-6 (ISBN)

Infos

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Inhalt

Introduction.- From Digital Strategy to Strategy is Digital.- Serialization in the Pharmaceutical Industry.- The Omnichain.- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile.- New Business Models: Rocket Science.- Conclusions.    

Produkt-Details

• Erscheint lt. Verlag: 1.6.2016
• Reihe/Serie: Management for Professionals
• Reihe/Serie: Management for Professionals
• Zusatzinfo: IX, 144 p. 48 illus., 30 illus. in color.
• Verlagsort: Cham
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Schlagworte: Accenture case • APM Terminals case • Big Data • big data in traditional industries • FedEx case • GlaxoSmithKline case • Industry Analysis • internet of things • LEGO case • Maersk Line case • Mediq case • Nike case • Space Tango case • Strategic Planning • Telefonica case
• ISBN-10: 3-319-31132-8 / 3319311328
• ISBN-13: 978-3-319-31132-6 / 9783319311326