LinkedIn Profile Optimization For Dummies
John Wiley & Sons Inc (Verlag)
978-1-119-28708-7 (ISBN)
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Optimize your LinkedIn profile and get results Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career. Whether your goal is job search, branding, reputation management, or sales, people are Googling you and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one giving you a better chance to see results.
* Create a powerful LinkedIn profile * Discover your personal keywords * Showcase your experience and accomplishments * Be seen on the world's largest professional social network You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light.
Donna Serdula is the leading authority on LinkedIn profile optimization. She grew her profile consulting business from a one-person enterprise to a team of 40 serving individual, corporate, and military clients, and is much in demand as a speaker. Visit her website at www.linkedin-makeover.com, and follow her on Twitter at @donnaserdula.
Introduction 1
About This Book 1
Foolish Assumptions 2
How This Book Is Organized 3
Part 1: The Strategy Before the Siege 3
Part 2: Getting Your LinkedIn Profile Started 3
Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression 3
Part 4: Rounding Out Your Profile and Adding Finishing Touches 3
Part 5: The Part of Tens 4
Icons Used in This Book 4
Beyond the Book 4
Where to Go from Here 5
Part 1: The Strategy Before the Siege 7
Chapter 1: Determining Your LinkedIn Strategy 9
Determining Your LinkedIn Goal 10
Job Search 10
Reputation Management and Branding 11
Sales and Prospecting 11
Figuring Out Your Target Audience 12
Creating a Compelling Tone 14
Chapter 2: Getting Found on LinkedIn 15
Using LinkedIn as a Search Engine 15
Using the Search Bar 16
Using Search Filters 16
Ensuring a Compelling and Attractive Search Result 18
Understanding the Importance of Keywords 21
Using Online Keyword Tools 25
Using Wordle.net 25
Using LinkedIn Topic pages 27
Using Google AdWords Keyword Planner 28
Ranking Higher with Profile SEO 30
Building Off Profile SEO 31
Chapter 3: Understanding Skills and Endorsements 33
Showcasing Your Skills 34
Adding skills 35
Rearranging skills 37
Obtaining Endorsements 38
Hiding an Endorsement 39
Opting Out of Endorsements 40
Endorsing a Connection 41
Removing an Endorsement 42
Soliciting Endorsements 43
Part 2: Getting Your Linkedin Profile Started 45
Chapter 4: Optimizing the ”Behind the Scenes“ Sections 47
Managing Profile Changes 47
Turning Off Update aAlerts 48
Manually Removing Updates 49
Knowing When to Allow Update Alerts 50
Turning on Your Public Profile 51
Creating a Personalized URL 53
Using Your Name 55
Oh No, My Name is Taken! 55
Marketing Your Public Profile URL 56
Improving Your Profile’s Strength 57
Dealing with a Lack of a Current Position 58
Adding a School without a Degree 59
Expanding Your Network 60
Chapter 5: Establishing Your Calling Card 65
Using the Name Field Correctly 66
Editing your Name 66
Adding prefixes to Your Name 67
Keeping your Profile Confidential 68
Filling Out Location and Industry 69
Choosing your Location 69
Choosing your Industry 70
Suggesting a Missing Industry 72
Including Your Contact Information 73
Adding your Email Addresses 74
Adding a Phone Number 76
Adding your IM Address 77
Adding your Work Address 78
Adding your Twitter Account 79
Adding WeChat 80
Adding Websites 81
Chapter 6: Impressing with the Right Profile Picture 85
Why You Need a Profile Picture 86
Determining If You Need a New Profile Picture 86
Using a Photo Already Taken 88
Working with a Photographer 89
Taking Your Own Profile Picture 90
Understanding the Importance of Light 91
Finding the Right Background 91
Framing the Shot 92
Finding the Right Outfit 93
Choosing and Uploading Your Profile Picture 94
Cropping to Profile Picture Dimensions 94
Resizing and Saving a High-Res Image 95
Uploading your Photo 96
Changing Photo Visibility Settings 97
Chapter 7: Developing a Compelling Headline 99
Grabbing Your Reader’s Attention 99
Adding Flair to Your Headline 100
Saturating Your Headline with Keywords 104
Add your Job Title 105
Add your Specialty 105
Add an Extracurricular Hobby 106
Add a Happy Ending 107
Creating a Benefit Statement Headline 107
Adding Your New and Improved Headline to LinkedIn 110
Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression 111
Chapter 8: Getting Your Experiences Ready 113
Referencing Your Resume 114
Determining Which Experiences to Keep and Which to Merge 115
Keep your Target Audience in Mind 117
How far back do I go? 118
Creating a Work History for Recent Graduates 118
Dealing with Employment Gaps 119
Chapter 9: Creating a Powerful Experience 121
Adding a New Experience 122
Making the Start and End Dates Match your Resume 125
Using Month and Year or Just Year 125
Getting the Company Logo to Appear 126
Linking to the Company Page 128
Less Is More — Stop Disqualifying Yourself 129
Summarizing the Company with a Boilerplate Description 129
Describing your Roles and Responsibilities 132
Crafting an Impactful Achievement 133
Giving your Reader a Call to Action 133
Editing an Existing Experience 134
Reordering Concurrent Experiences 135
Removing an Experience 136
Reattaching Recommendations to Different Experiences 137
Optimizing Your Job Title with Keywords 138
Job Title Character Limits 140
Making your Job Title Pop with Symbols 140
Examples of Great Experiences 141
Salesperson Looking for a New Opportunity 141
Salesperson Looking for More Prospects 142
Human Resources Professional Using LinkedIn for Reputation Management 142
Chapter 10: Writing a Compelling Summary 145
Editing Your LinkedIn Summary 146
Writing in First Person 147
Avoiding Resume Speak 147
Revisiting Your LinkedIn Goals and Target Audience 148
Catching Your Reader’s Attention 149
Creating Your Professional Manifesto 150
Explain your Benefits 151
Highlight your Top Achievements 152
Keep the Summary Focused on You 153
Create a Clear Call to Action 153
Formatting a Sleek LinkedIn Summary 156
Examples of Compelling and Engaging Summaries 156
Product Management 157
Leadership 157
Retail 158
Accounting 159
Student 159
Part 4: Rounding Out Your Profile and Adding Finishing Touches 161
Chapter 11: There’s More to You Than Your Jobs 163
Showcasing Organizations 163
Uncovering Your Honors and Awards 166
Choosing the Right Honors and Awards 167
Creating a Strong Description 168
Keeping your Honors and Awards Updated 170
The Three P’s: Projects, Publications, and Patents 170
Adding Projects 170
Adding Publications 173
Adding Patents 174
The Two C’s: Certifications and Courses 176
Importing Certifications from Lynda.com 178
Adding Courses 178
Adding the Languages You Speak 179
Creating a Profile in Another Language 180
Adding Your Education, or Lack Thereof 181
Divulging the Year you Graduated 182
Preparing Activities and Societies 182
Adding your Education 183
Reordering Education 185
Adding Multimedia 185
Adding Volunteer Experiences 187
Pro Bono Opportunities 189
Chapter 12: Making Your Profile Personal and Unique 191
Leveraging the Additional Information Section 191
Adding Interests 192
Providing Details that Show you are Human 195
Offering Advice for Contacting you 198
Blocking People from Viewing your Profile 200
Adding Multimedia to Make Your Profile POP! 201
Determining what to Highlight with Multimedia Files 202
Resisting the Urge to Upload Your Resume 204
Reinforcing Your Brand with a Background Image 205
Finding the Right Image to Showcase your Brand 205
Using Online Graphic Tools to Create an Image 207
Adding a Background Image to your Profile 209
The Importance of Recommendations 209
Identifying People to Recommend you 210
Asking for a Recommendation 211
Ditching the Default Request Text 214
Accepting a Recommendation 215
Reordering Recommendations 216
Removing Recommendations 216
Recommending Others 217
Chapter 13: Following Groups, Companies, and Influencers 221
Understanding the Importance of Groups 222
Determining the Types of Groups to Join 223
Turning Off Group Notifications 225
Joining Recommended Groups 226
Searching for Groups 227
Deleting Groups 229
Turning Off Group Communication Email 230
Choosing Which Groups to Highlight on Your Profile 231
Cultivating Your Following Section 232
Choosing the Right Companies to Follow 233
Following Companies 234
Unfollowing Companies 234
Following News 235
Showcasing Influencers on Your Profile 235
Deciding Which Influencers to Showcase 236
Finding Specific Influencers 236
Discovering Recommended Influencers 238
Removing Influencers 238
Publishing on LinkedIn 239
Showcasing Yourself As A Thought Leader 241
Creating Your First Article 241
What happens after you publish? 247
Marketing Your Blog Post 247
Chapter 14: The Final Review and Reveal 249
Rearranging Profile Sections 250
Viewing Your Profile as an Outsider 252
Your LinkedIn Profile Checklist 253
To Pay or Not Pay for LinkedIn 255
Features of Paid Accounts 255
Unique Features of Premium Accounts 258
Choosing the Best Plan for You 260
Benchmarking Your Profile’s Success 260
Marketing Your Profile 262
Alerting Your Connections of Your Updated Profile 262
Adding Your Profile To Other Social Media Sites 266
Getting Views To Your Linkedin Profile 268
Part 5: The Part of Tens 275
Chapter 15: Ten Profile Do’s and Don’ts 277
Do Use a Professional Profile Picture 277
Don’t Use LinkedIn’s Default Headline 278
Do Turn Off Your Update Notifications 278
Do Use Eye-Catching Symbols Sparingly 278
Do Include Your Contact Information 278
Do Add Multimedia Files 279
Don’t Stuff Keywords 279
Don’t Go Back 30 Years 279
Do Get Recommendations 280
Do Add Interests 280
Chapter 16: Ten Tips for a Perfect Profile Picture 281
Hire a Professional Photographer 281
Use Lots of Light 282
Use a Nondescript Background 282
Dress to Impress 283
Adjust Yourself 283
Keep the Camera Close to Eye Level 284
Say No to the Mug Shot 284
Crinkle, Smile, and Jut 285
Use Photoshop Lightly 285
Crop Your Image 285
Chapter 17: Ten Tips to Expand Your Network 287
Import Your Address Book 288
Import a Contact List 290
Let LinkedIn Help You Connect 290
Join One Hundred Groups 291
Start a LinkedIn Group 292
Make Connecting a Process 292
Link to Your Profile 292
Brand Yourself a LION or Just Connect to Them 293
Join Open Networking Lists and Groups 294
Use an App 295
Chapter 18: Ten Tips to Leverage LinkedIn 297
A-B-C Always Be Connecting 297
Connect and Stay in Touch 298
Gather Business Intelligence 299
Get the News 300
Get Social Proof and Credibility 301
Get Past the Gatekeeper 301
Rub Elbows in Groups 301
Find Assistance 302
Showcase Thought Leadership 302
Network in Your Pajamas 303
Chapter 19: Ten LinkedIn Profile Resources 305
Get Inspired and Excited 305
LinkedIn Headline Generator 306
Virtual Phone Numbers 306
Google Voice 306
Skype 307
Say No to AOL and Hotmail Addresses 307
Your Own Domain 307
Acceptable Free Domains 307
Symbol Variations 308
Stop the Typos 308
SlideShare 308
Photographer Directories 309
Background Image Libraries 309
Online Image Apps 310
Index 311
| Erscheinungsdatum | 21.01.2017 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 188 x 235 mm |
| Gewicht | 444 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| ISBN-10 | 1-119-28708-1 / 1119287081 |
| ISBN-13 | 978-1-119-28708-7 / 9781119287087 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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