Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition + MyLab Management with Pearson eText (Package)

Fred David, Forest David (Autoren)

Media-Kombination

2016 | 16th edition
Pearson Education Limited
978-1-292-16498-4 (ISBN)

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For courses in strategy. This package includes MyManagementLab(R). A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. This package includes MyManagementLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyManagementLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

1. Strategic Management Essentials

THE COHESION CASE: Nestlé S.A, 2016

2. Outside-USA Strategic Planning

3. Ethics, Social Responsibility, and Sustainability

4. Types of Strategies

5. Vision and Mission Analysis

6. The Internal Audit

7. The External Audit

8. Strategy Generation and Selection

9. Strategy Implementation

10. Strategy Execution

11. Strategy Monitoring

Erscheint lt. Verlag	28.11.2016
Verlagsort	Harlow
Sprache	englisch
Maße	215 x 275 mm
Gewicht	853 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-16498-0 / 1292164980
ISBN-13	978-1-292-16498-4 / 9781292164984
Zustand	Neuware