Business in Action, Global Edition

Courtland Bovee, John Thill (Autoren)

Buch | Softcover

608 Seiten

2016 | 8th edition
Pearson Education Limited (Verlag)
978-1-292-16063-4 (ISBN)

Infos

For introductory courses in business. A Concise and Comprehensive Introduction to Business Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text's tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff. MyBizLab(R) not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Inhalt

Developing a Business Mindset
Understanding Basic Economics
The Global Marketplace
Business Ethics and Corporate Social Responsibility
Forms of Ownership
Entrepreneurship and Small-Business Ownership
Management Roles, Functions, and Skills
Organization and Teamwork
Production Systems
Employee Motivation
Human Resources Management
Labor Relations
The Art and Science of Marketing
Product and Pricing Strategies
Distribution and Marketing Logistics
Customer Communication
Financial Information and Accounting Concepts
Financial Management
Financial Markets and Investment Strategies
The Money Supply and Banking Systems

Produkt-Details

• Erscheinungsdatum: 10.06.2016
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 217 x 274 mm
• Gewicht: 1200 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
• ISBN-10: 1-292-16063-2 / 1292160632
• ISBN-13: 978-1-292-16063-4 / 9781292160634
• Zustand: Neuware