Marketing Gurus
2016
Atlantic Books (Hersteller)
978-1-78649-005-6 (ISBN)
Atlantic Books (Hersteller)
978-1-78649-005-6 (ISBN)
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A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore; The Popcorn Report by Faith Popcorn; The Anatomy of Buzz by Emanuel Rosen; Purple Cow by Seth Godin; Relationship Marketing by Regis McKenna; Don't Think Pink by Lisa Johnson and Andrea Learned; Renovate Before you Innovate by Sergio Zyman. The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore; The Popcorn Report by Faith Popcorn; The Anatomy of Buzz by Emanuel Rosen; Purple Cow by Seth Godin; Relationship Marketing by Regis McKenna; Don't Think Pink by Lisa Johnson and Andrea Learned; Renovate Before you Innovate by Sergio Zyman. The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-78649-005-6 / 1786490056 |
| ISBN-13 | 978-1-78649-005-6 / 9781786490056 |
| Zustand | Neuware |
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