Contemporary Business
John Wiley & Sons Inc (Verlag)
978-1-119-25738-7 (ISBN)
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PREFACE vi
1 The Changing Face of Business 1
1 What Is Business? 2
2 Factors of Production 4
3 The Private Enterprise System 6
4 Seven Eras in the History of Business 9
5 Current Business Workforce Trends 14
6 Today’s Manager 17
7 What Makes a Company Admired? 20
What’s Ahead 21
Chapter in Review 21
Summary of Learning Objectives 21
Business Terms You Need to Know 23
Review Questions 23
Projects and Teamwork Applications 23
Web Assignments 24
Case 1.1 Mars Expands Its Sweet Line of Business 24
Case 1.2 Live Nation’s Business Continues to Thrive 25
Case 1.3 TripAdvisor: “Speed Wins” 25
2 Business Ethics and Social Responsibility 27
1 Concern for Ethical and Societal Issues 28
2 The Contemporary Ethical Environment 29
3 How Organizations Shape Ethical Conduct 35
4 Acting Responsibly to Satisfy Society 37
5 Responsibilities to Investors and the Financial Community 50
What’s Ahead 51
Chapter in Review 51
Summary of Learning Objectives 51
Business Terms You Need to Know 52
Review Questions 52
Projects and Teamwork Applications 53
Web Assignments 53
Case 2.1 Whole Foods Shares Salary Data with Employees 53
Case 2.2 Tech Philanthropists Lead the Way 54
Case 2.3 Being Socially Responsible Helps Timberland Thrive 54
3 Economic Challenges Facing Business Today 56
1 Microeconomics: The Forces of Demand and Supply 57
2 Macroeconomics: Issues for the Entire Economy 63
3 Evaluating Economic Performance 68
4 Managing the Economy’s Performance 74
5 Global Economic Challenges 77
What’s Ahead 78
Chapter in Review 78
Summary of Learning Objectives 78
Business Terms You Need to Know 80
Review Questions 80
Projects and Teamwork Applications 81
Web Assignments 81
Case 3.1 Court Blocks Sysco and US Foods Merger 82
Case 3.2 Pawnshops: Fast Access to Capital 82
Case 3.3 Secret Acres: Selling Comics Is Serious Business 82
4 Competing in World Markets 84
1 Why Nations Trade 85
2 Measuring Trade between Nations 88
3 Barriers to International Trade 91
4 Reducing Barriers to International Trade 98
5 Going Global 102
6 Developing a Strategy for International Business 107
What’s Ahead 108
Chapter in Review 109
Summary of Learning Objectives 109
Business Terms You Need to Know 110
Review Questions 111
Projects and Teamwork Applications 111
Web Assignments 111
Case 4.1 American Hipster Bikes Go Global 112
Case 4.2 Chinese Consumers and Medical Tourism 112
Case 4.3 Unbiased Travel Reviews: TripAdvisor Speaks Your Language 112
5 Forms of Business Ownership and Organization 114
1 Most Businesses Are Small Businesses 115
2 Contributions of Small Business to the Economy 118
3 Why Small Businesses Fail 120
4 The Business Plan: A Foundation for Success 122
5 Assistance for Small Businesses 123
6 Franchising 128
7 Forms of Private Business Ownership 131
8 Public and Collective Ownership of Business 135
9 Organizing a Corporation 136
10 When Businesses Join Forces 139
What’s Ahead 140
Chapter in Review 140
Summary of Learning Objectives 140
Business Terms You Need to Know 142
Review Questions 143
Projects and Teamwork Applications 143
Web Assignments 143
Case 5.1 Drones Do More than Just Deliver 144
Case 5.2 Why Family Businesses Leave the Family 144
Case 5.3 The Mei Mei Group: A Family Aff air in Boston 145
6 Starting Your Own Business: The Entrepreneurship Alternative 147
1 What Is an Entrepreneur? 148
2 Categories of Entrepreneurs 149
3 Reasons to Choose Entrepreneurship as a Career Path 150
4 The Environment for Entrepreneurs 153
5 Characteristics of Entrepreneurs 156
6 Starting a New Venture 160
7 Intrapreneurship 165
What’s Ahead 166
Chapter in Review 166
Summary of Learning Objectives 166
Business Terms You Need to Know 168
Review Questions 168
Projects and Teamwork Applications 168
Web Assignments 169
Case 6.1 Shinola Watches: Built in Detroit 169
Case 6.2 Glassybaby’s Light Shines 169
Case 6.3 Seed and Mill: Open Sesame for Entrepreneurial Success 170
7 Management, Leadership, and the Internal Organization 171
1 What Is Management? 172
2 Setting a Vision and Ethical Standards for the Company 175
3 The Importance of Planning 177
4 The Strategic Planning Process 179
5 Managers as Decision Makers 183
6 Managers as Leaders 185
7 Corporate Culture 187
8 Organizational Structures 188
What’s Ahead 194
Chapter in Review 194
Summary of Learning Objectives 194
Business Terms You Need to Know 196
Review Questions 196
Projects and Teamwork Applications 196
Web Assignments 197
Case 7.1 Zappos Tries On Holacracy for Size 197
Case 7.2 Bamboo HR Says No to More Than a 40-Hour Workweek 197
Case 7.3 TripAdvisor: Unbiased Reviews and Management 198
8 Human Resource Management: From Recruitment to Labor Relations 199
1 Human Resources: The People Behind the People 200
2 Recruitment and Selection 201
3 Orientation, Training, and Evaluation 203
4 Compensation 206
5 Employee Separation 210
6 Motivating Employees 212
7 Labor–Management Relations 217
What’s Ahead 221
Chapter in Review 221
Summary of Learning Objectives 221
Business Terms You Need to Know 222
Review Questions 223
Projects and Teamwork Applications 223
Web Assignments 223
Case 8.1 “Upskilling” Helps Walmart Workers Advance 224
Case 8.2 PwC Helps Employees with Student Loans 224
Case 8.3 Timberland’s Culture Rooted in Community Building 225
9 Top Performance through Empowerment, Teamwork, and Communication 226
1 Empowering Employees 227
2 Teams 230
3 Team Characteristics 232
4 Team Cohesiveness and Norms 235
5 Team Conflict 235
6 The Importance of Eff ective Communication 236
7 Basic Forms of Communication 238
8 External Communication and Crisis Management 244
What’s Ahead 245
Chapter in Review 246
Summary of Learning Objectives 246
Business Terms You Need to Know 248
Review Questions 248
Projects and Teamwork Applications 248
Web Assignments 248
Case 9.1 Teamwork Key to Ritz-Carlton’s Success 249
Case 9.2 Yelp’s Open Off ice Encourages Collaboration 249
Case 9.3 Necco Empowers and Engages Employees 250
10 Production and Operations Management 251
1 The Strategic Importance of Production 253
2 Production Processes 255
3 Technology and the Production Process 255
4 The Location Decision 258
5 The Job of Production Managers 261
6 Controlling the Production Process 267
7 Importance of Quality 270
What’s Ahead 273
Chapter in Review 273
Summary of Learning Objectives 273
Business Terms You Need to Know 274
Review Questions 274
Projects and Teamwork Applications 275
Web Assignments 275
Case 10.1 Home Depot Gives Customers Retail Options 276
Case 10.2 Customization Gives Companies an Edge 276
Case 10.3 Necco Produces Classic Valentine’s Day Treats 276
11 Customer-Driven Marketing 278
1 What Is Marketing? 279
2 Evolution of the Marketing Concept 281
3 Not-for-Profit and Nontraditional Marketing 282
4 Developing a Marketing Strategy 285
5 Marketing Research 288
6 Market Segmentation 291
7 Consumer Behavior 298
8 Relationship Marketing 299
What’s Ahead 302
Chapter in Review 303
Summary of Learning Objectives 303
Business Terms You Need to Know 304
Review Questions 304
Projects and Teamwork Applications 305
Web Assignments 305
Case 11.1 Orthotics Ease Pain in Consumer Segments 306
Case 11.2 Mobile Game Maker Adapts to U.S. Market 306
Case 11.3 Mei Mei Group Communicates and Delivers Value 307
12 Product and Distribution Strategies 308
1 Product Strategy 309
2 Product Life Cycle 312
3 Product Identification 317
4 Distribution Strategy 321
5 Wholesaling 324
6 Retailing 325
7 Distribution Channel Decisions and Logistics 330
What’s Ahead 334
Chapter in Review 335
Summary of Learning Objectives 335
Business Terms You Need to Know 336
Review Questions 337
Projects and Teamwork Applications 337
Web Assignments 337
Case 12.1 “Chucks” Remodeled Aft er 800 Million Sold 338
Case 12.2 Warby Parker Adds Retail Stores 338
Case 12.3 Secret Acres: Getting the Word Out 338
13 Promotion and Pricing Strategies 340
1 Integrated Marketing Communications 342
2 Advertising 346
3 Sales Promotion 352
4 Pushing and Pulling Strategies 359
5 Pricing Objectives in the Marketing Mix 360
6 Pricing Strategies 362
7 Consumer Perceptions of Prices 365
What’s Ahead 366
Chapter in Review 366
Summary of Learning Objectives 366
Business Terms You Need to Know 368
Review Questions 368
Projects and Teamwork Applications 368
Web Assignments 369
Case 13.1 Target Promotes Its Private-Label Brands 369
Case 13.2 Marriott Partners with TripAdvisor 370
Case 13.3 Zipcar Informs, Persuades, and Reminds 370
14 Using Technology to Manage Information 372
1 Technology Has Forever Changed Business 373
2 Data, Information Systems, and Big Data 374
3 Components and Types of Information Systems 376
4 Computer Hardware and Software 379
5 Networks, the Internet, and Cloud Computing 383
6 Security and Ethical Issues Affecting Information Systems 387
7 Disaster Recovery and Backup 391
8 Information Technology Trends 392
What’s Ahead 393
Chapter in Review 394
Summary of Learning Objectives 394
Business Terms You Need to Know 396
Review Questions 396
Projects and Teamwork Applications 396
Web Assignments 397
Case 14.1 Khan Academy: Distributing Knowledge 397
Case 14.2 Skype Continues to Connect Millions 397
Case 14.3 Technology Drives Zipcar’s Success 398
15 Understanding Accounting and Financial Statements 400
1 Users of Accounting Information 401
2 Accounting Professionals 402
3 The Foundation of the Accounting System 406
4 The Accounting Cycle 407
5 Financial Statements 410
6 Financial Ratio Analysis 416
7 Budgeting 419
8 International Accounting 421
What’s Ahead 424
Chapter in Review 424
Summary of Learning Objectives 424
Business Terms You Need to Know 426
Review Questions 426
Projects and Teamwork Applications 426
Web Assignments 427
Case 15.1 Forensic Accountants Search for Fraud 427
Case 15.2 Taxing Issues for the Internet of Things 428
Case 15.3 Mei Mei’s Secret Recipe: Attention to Accounting Details 428
16 The Financial System 430
1 Understanding the Financial System 431
2 Types of Securities 433
3 Financial Markets 438
4 Understanding Stock Markets 440
5 Financial Institutions 442
6 The Role of the Federal Reserve System 448
7 Regulation of the Financial System 450
8 The Financial System: A Global Perspective 454
What’s Ahead 455
Chapter in Review 455
Summary of Learning Objectives 455
Business Terms You Need to Know 457
Review Questions 457
Projects and Teamwork Applications 457
Web Assignments 458
Case 16.1 Shareholder Meetings Go Virtual 458
Case 16.2 SoFi Takes a Radical Approach to Financing 459
Case 16.3 New Harvest Coff ee Goes Beyond Fair Trade 459
17 Financial Management 460
1 The Role of the Financial Manager 461
2 Financial Planning 464
3 Managing Assets 466
4 Sources of Funds and Capital Structure 470
5 Short-Term Funding Options 473
Short-Term Loans 473
6 Sources of Long-Term Financing 475
7 Mergers, Acquisitions, Buyouts, and Divestitures 477
What’s Ahead 479
Chapter in Review 479
Summary of Learning Objectives 479
Business Terms You Need to Know 481
Review Questions 481
Projects and Teamwork Applications 482
Web Assignments 482
Case 17.1 How Ketchup Merged with Mac and Cheese 482
Case 17.2 Supply-Chain Financing Helps Cash Flow 483 Video Case 17.3 Seed + Mill Investors Keen on Sesame
Seed–Based Artisanal Food Products 483
18 Trends in E-Commerce 485
1 The Capabilities of E-Commerce 486
2 B2B E-Commerce 488
3 B2C E-Commerce 490
4 E-Commerce Challenges 493
5 Using the Web to Communicate 497
6 The Global Environment for E-Commerce 500
7 Building and Managing a Website 502
8 Continuing Trends in E-Commerce 504
What’s Ahead 505
Chapter in Review 505
Summary of Learning Objectives 505
Business Terms You Need to Know 507
Review Questions 507
Projects and Teamwork Applications 507
Web Assignments 507
Case 18.1 Fashion Retailers Haul in Sales via YouTube 508
Case 18.2 ModCloth Offers Vintage Clothing Online and Offline 508
APPENDIX A Business Law 509
APPENDIX B Insurance and Risk Management 525
APPENDIX C Personal Financial Planning 535
APPENDIX D Developing a Business Plan 546
APPENDIX E Careers in Contemporary Business 554
APPENDIX F Launching Your Career 571
| Erscheinungsdatum | 29.06.2017 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 215 x 275 mm |
| Gewicht | 1169 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 1-119-25738-7 / 1119257387 |
| ISBN-13 | 978-1-119-25738-7 / 9781119257387 |
| Zustand | Neuware |
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