Excellence in Business Communication, Global Edition

John Thill, Courtland Bovee (Autoren)

Buch | Softcover

672 Seiten

2016 | 12th edition
Pearson Education Limited (Verlag)
978-1-292-15665-1 (ISBN)

Infos

For undergraduate courses in business communication. Develops Business Students' Professional Communication Skills Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Bovee and Thill's Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students' essential communication skills. MyBCommLab(R) not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBCommLab should only be purchased when required by an instructor.
Instructors, contact your Pearson representative for more information. MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Inhalt

Prologue: Building a Career with Your Communication Skills
1. Professional Communication in a Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Communication Challenges in a Diverse, Global Marketplace
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Crafting Messages for Digital Channels
8. Writing Routine and Positive Messages
9. Writing Negative Messages
10. Writing Persuasive Messages
11. Planning Reports and Proposals
12. Writing Reports and Proposals
13. Completing Reports and Proposals
14. Designing and Delivering Business Presentations
15. Building Careers and Writing Résumés
16. Applying and Interviewing for Employment

Produkt-Details

• Erscheinungsdatum: 01.06.2016
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 215 x 275 mm
• Gewicht: 1400 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• ISBN-10: 1-292-15665-1 / 1292156651
• ISBN-13: 978-1-292-15665-1 / 9781292156651
• Zustand: Neuware