Introduction to the Music Industry

An Entrepreneurial Approach, Second Edition

Catherine Fitterman Radbill (Autor)

Buch | Hardcover

316 Seiten

2016 | 2nd edition
Routledge (Verlag)
978-1-138-92480-2 (ISBN)

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Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry.

This new edition includes a revised chapter organization, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry.

Catherine Fitterman Radbill is an Arts Consultant with more than fifteen years of university teaching experience. She is the founder of the Entrepreneurial Center for Music at the University of Colorado at Boulder, and served as professor and chair of the Steinhardt School Undergraduate Music Business Program at New York University.

Part I. Music Creation and Globalization 1. A Global Industry In Search of Entrepreneurs 2. How Music Is Created and Brought to the Marketplace Part II. Contacts and Contracts 3. Who Owns It and Why Does It Matter? Spotlight on Copyright 4. Performing the Music: Rights and Royalties 5. Monetizing Emotions: Branding, Music Publishing, and Sponsorships Part III. Artists and Their Publics 6. I'm My Own Record Label: Recorded Music Today 7. On the Road: Touring and Merchandising 8. The Artist's Professional Team: Managers, Agents, and Attorneys Part IV. Artist as Entrepreneur 9. Case Study: Astral Artists 10. Case Study: Pickathon Music Festival Chapter 11. Guide to Starting a Business Appendix: History of International Copyright and Trade Agreements

Erscheinungsdatum	24.05.2016
Zusatzinfo	6 Tables, black and white; 28 Line drawings, black and white; 57 Halftones, black and white
Verlagsort	London
Sprache	englisch
Maße	187 x 235 mm
Gewicht	771 g
Themenwelt	Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-138-92480-6 / 1138924806
ISBN-13	978-1-138-92480-2 / 9781138924802
Zustand	Neuware