Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition -- MyLab Management with Pearson eText

Fred David, Forest David (Autoren)

Freischaltcode

6 Seiten

2016 | 16th edition
Pearson Education Limited (Hersteller)
978-1-292-14858-8 (ISBN)

Inhalt

1. Strategic Management Essentials 
THE COHESION CASE: Nestlé S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Appendix Guidelines for Case Analysis

Produkt-Details

• Verlagsort: Harlow
• Sprache: englisch
• Maße: 125 x 170 mm
• Gewicht: 16 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-292-14858-6 / 1292148586
• ISBN-13: 978-1-292-14858-8 / 9781292148588
• Zustand: Neuware