Strategic Management: A Competitive Advantage Approach, Concepts and Cases + MyLab Management with Pearson eText, Global Edition

Fred David, Forest David (Autoren)

Media-Kombination

2016 | 16th edition
Pearson Education Limited
978-1-292-14860-1 (ISBN)

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases plus Pearson MyLab MyLab Management with Pearson eText, Global Edition

Fred David, Forest David

2023

Sonstige Produkte | Media-Kombination

CHF 133, ³⁵

zur Neuauflage

For courses in strategy. This package includes MyManagementLab(R). A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. This package includes MyManagementLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyManagementLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

1. Strategic Management Essentials
THE COHESION CASE: Nestlé S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Appendix Guidelines for Case Analysis

Erscheint lt. Verlag	7.12.2016
Verlagsort	Harlow
Sprache	englisch
Maße	216 x 274 mm
Gewicht	1480 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-14860-8 / 1292148608
ISBN-13	978-1-292-14860-1 / 9781292148601
Zustand	Neuware