Sustainable Business Management (eBook)

Dietmar Ernst, Ulrich Sailer (Herausgeber)

eBook Download: EPUB

2015 | 1. Auflage
338 Seiten
UVK (Verlag)
978-3-86496-819-8 (ISBN)

Infos

With the book the authors want to make a contribution towards discovering and developing the subject of sustainable business management. To do so, they initially put sustainable business management in its scientific context and then illuminate the areas of direct relevance for management. This includes the positioning within strategic management, the demands of sustainability on personnel management, innovation management, international management as well as operative environmental management.

With a focus on corporate leadership, sustainability is discussed in the context of financial management and controlling, including the already existing instruments for implementing sustainability used by practitioners as well as legal requirements. Next, the reader learns how the value chain and marketing activities can be structured in a sustainable fashion. Finally an outlook on the possible future development of sustainable management is provided.

Autor

Prof. Dr. Dr. Dietmar Ernst ist Professor für Corporate Finance an der European School of Finance der Hochschule für Wirtschaft und Umwelt (HfWU) in Nürtingen. Prof. Dr. Ulrich Sailer ist Professor an der Hochschule für Wirtschaft und Umwelt in Nürtingen. Er leitet den Masterstudiengang Controlling und beschäftigt sich insbesondere mit Controlling, Nachhaltigkeit und Komplexität.

Produkt-Details

• Erscheint lt. Verlag: 22.4.2015
• Verlagsort: Tübingen
• Sprache: deutsch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business Management • BWL • Controlling • Corporate Leadership • Financial Management • Marketing • sustainability
• ISBN-10: 3-86496-819-4 / 3864968194
• ISBN-13: 978-3-86496-819-8 / 9783864968198