Decision-making for New Product Development in Small Businesses

Mary Haropoulou, Clive Smallman (Autoren)

Buch | Hardcover

168 Seiten

2018
Routledge (Verlag)
978-1-138-85505-2 (ISBN)

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What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

Mary Haropoulou is a Course Quality Officer at the University of Western Sydney. Clive Smallman is Professor and Dean at the Higher Education Leadership Institute.

1. Sustainability, Decision-making and New Product Development 2. Theory in Decision-making, New Product Development and Sustainability 3. Methods for Following the Practice of Small Business Management 4. Observations on Decision-making, New Product Development and Sustainability in a Small Business 5. Theoretical Perspectives on Decision-making, New Product Development and Sustainability in a Small Business 6. Conclusions

Erscheinungsdatum	01.02.2017
Reihe/Serie	Routledge Advances in Management and Business Studies
Zusatzinfo	38 Tables, black and white; 37 Line drawings, black and white; 37 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	453 g
Themenwelt	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-138-85505-7 / 1138855057
ISBN-13	978-1-138-85505-2 / 9781138855052
Zustand	Neuware