Financial Times Essential Guide to Writing a Business Plan, The
FT Publishing International (Verlag)
978-1-292-08514-2 (ISBN)
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The essential knowledge you need to write a winning business plan – quickly and without fuss
Guidance on how to focus throughout on the plan’s purpose – to win backing
Samples of what a good plan looks like, so you can benchmark your own as you write it
Checklists, tips, examples and milestones to ensure you’re on target
Prompts to reflect on, evaluate and learn from your experience
With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.
Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.
Part 1: Preparing your plan
Chapter 1 - Essential preparation
Part 2: Writing your plan
Chapter 2 - The business
Chapter 3 - Market demand
Chapter 4 - Competition
Chapter 5 - Strategy
Chapter 6 - Resources
Chapter 7 - Financials and forecasts
Chapter 8 - Risk, opportunity and sensitivity
Chapter 9 - Conclusion
Part 3: Using your plan
Chapter 10 - Pitching your plan
Chapter 11 - Setting targets
Chapter 12 - Performing to plan
Epilogue: Beware these characters!
Appendices
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers
Appendix C: An example business plan
Appendix D: Further reading
Index
| Erscheint lt. Verlag | 12.8.2022 |
|---|---|
| Reihe/Serie | The FT Guides |
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 140 x 215 mm |
| Gewicht | 455 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-292-08514-2 / 1292085142 |
| ISBN-13 | 978-1-292-08514-2 / 9781292085142 |
| Zustand | Neuware |
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