Revenue Management
A Path to Increased Profits
Seiten
2015
|
2nd Revised edition
Business Expert Press (Verlag)
978-1-63157-093-3 (ISBN)
Business Expert Press (Verlag)
978-1-63157-093-3 (ISBN)
Examines revenue management from a managerial accounting and financial management perspective. The book’s audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management.
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints.
While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.
The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints.
While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.
The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.
Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.
| Verlagsort | Sterling Forest |
|---|---|
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung |
| Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen | |
| ISBN-10 | 1-63157-093-5 / 1631570935 |
| ISBN-13 | 978-1-63157-093-3 / 9781631570933 |
| Zustand | Neuware |
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