The Art of SEO 3e

Eric Enge, Stephan Spencer, Jessie Stricchiola (Autoren)

Buch | Softcover

994 Seiten

2015
O'Reilly Media (Verlag)
978-1-4919-4896-5 (ISBN)

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google's Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You'll have access to special offers and discounts on various SEO tools and services.
You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com

Eric Enge is the founder and CEO of SEO consulting firm, Stone Temple Consulting, and is widely recognized as an expert on the topic of SEO. Stephan Spencer is author of Google Power Search, founder of the SEO firm Netconcepts (acquired by Covario) and of the SEO training/coaching program ScienceofSEO.com, and inventor of the SEO technology platform GravityStream. Jessie Stricchiola is the founder of Alchemist Media, Inc., a San Francisco search engine marketing company.

Erscheint lt. Verlag	29.9.2015
Verlagsort	Sebastopol
Sprache	englisch
Maße	177 x 234 mm
Gewicht	1658 g
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
	Informatik ► Software Entwicklung ► SOA / Web Services
	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Mathematik / Informatik ► Informatik ► Web / Internet
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4919-4896-5 / 1491948965
ISBN-13	978-1-4919-4896-5 / 9781491948965
Zustand	Neuware