OCR Business for A Level
Hodder Education (Verlag)
978-1-4718-3615-2 (ISBN)
will develop knowledge and skills with its comprehensive coverage of all the business topics your
students need to know.
Exam Board: OCR
Level: A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016
- Guides students through the new course and assessment structure with advice at the start of the book to help them understand what's required
- Enables students to put their knowledge in context and helps them start analysing business data with case studies of real businesses included throughout
- Prepares students for assessment with the 'Your turn' feature that contains practice questions including multiple choice, case study and data response, and those that test their quantitative skills
Andy Mottershead and Alex Grant are Senior Examiners at a major awarding body and Judith Kelt is a Team Leader. They have written many successful books together including textbooks and Student Unit Guides.
1: Introduction to business
Chapter 1: Enterprise and business functions
Chapter 2: Business sectors and types of business
Chapter 3: Franchises and co-operatives
Chapter 4: Business size, growth and external growth
2: Business objectives and strategy
Chapter 5: Stakeholders
Chapter 6: Different stakeholder objectives and mission statements
Chapter 7: Corporate social responsibility (CSR)
Chapter 8: Strategy and implementation
Chapter 9: Business plans
Chapter 10: Risk and uncertainty and opportunity cost
Chapter 11: Contingency planning and crisis management
Chapter 12: Models of strategic choice
Chapter 13: Measures of performance – financial and non-financial
Chapter 14: Forecasting
Chapter 15: Decision making and conflicts in decision making
Chapter 16: Decision trees
Chapter 17: Ansoff’s matrix
3: External influences
Chapter 18: The market including physical and non-physical markets
Chapter 19: Demand and supply and market forces
Chapter 20: Competition and market dominance
Chapter 21: The EU, emerging markets and the global context
Chapter 22: International trade and free trade
Chapter 23: Political factors
Chapter 24: Economic factors
Chapter 25: Social and technological factors and the digital revolution
Chapter 26: Ethical factors
Chapter 27: Legal factors
Chapter 28: Environmental factors and external factors and influences
Chapter 29: Causes and effects of change
Chapter 30: Managing change
4: Accounting and finance within a business environment
Chapter 31: Accounting and finance objectives and strategy
Chapter 32: Sources of finance
Chapter 33: Accounting concepts
5: Management accounting
Chapter 34: Costs, revenue and profit
Chapter 35: Break-even analysis and contribution
Chapter 36: Investment appraisal
Chapter 37: Budgets and variance
Chapter 38: Cash-flow and working capital
6: Financial accounting
Chapter 39: Income statements
Chapter 40: Statement of financial position
Chapter 41: Ratio analysis
Chapter 42: External influences on accounting and finance
7: Human resource management within a business environment
Chapter 43: Human resource management objectives
Chapter 44: Organisation
Chapter 45: Communication
8: The workforce
Chapter 46: Workforce planning
Chapter 47: Recruitment, selection and training
Chapter 48: Appraisal
Chapter 49: Redundancy and dismissal
9: Management
Chapter 50: Functions of management and leadership
Chapter 51: Motivation
Chapter 52: Employer/employee relations: trade unions and consultation
Chapter 53: Employer/employee relations: employment law
10: Marketing within a business environment
Chapter 54: Marketing within a business environment
11: Customer needs
Chapter 55: Identifying customer needs
Chapter 56: Customers and consumers, anticipating consumer needs and the product life cycle
12: The marketing strategy
Chapter 57: Product and service marketing
Chapter 58: The marketing mix
Chapter 59: Price
Chapter 60: Place
Chapter 61: Promotion
13: Operations management within a business environment
Chapter 62: Operations management objectives
Chapter 63: Added value
14: The production process
Chapter 64: Innovation, research and development
Chapter 65: Methods of production
Chapter 66: Project management
15: Productive efficiency
Chapter 67: Productivity
Chapter 68: Economies and diseconomies of scale
Chapter 69: Capacity utilisation and management
Chapter 70: Stock control
Chapter 71: Lean production
Chapter 72: Technology
16: Productive quality (fit for purpose)
Chapter 73: Internal and external quality standards
Chapter 74: Location and logistics
| Erscheint lt. Verlag | 26.6.2015 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 213 x 276 mm |
| Gewicht | 1440 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-4718-3615-0 / 1471836150 |
| ISBN-13 | 978-1-4718-3615-2 / 9781471836152 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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