AQA Business for A Level 1 (Surridge & Gillespie)
Hodder Education (Verlag)
978-1-4718-3613-8 (ISBN)
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Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016
Surridge and Gillespie are back, helping students of all abilities reach their goal; develop students' quantitative and analytical skills, knowledge and ability to apply theoretical understanding through real life business examples and varied activities.
This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.
- Builds up quantitative skills with 'Maths moment' features and assesses them in the end of chapter activities
- Ensures students have the knowledge of real life businesses so they can apply their theoretical understanding with the 'Business in focus' feature
- Helps students get to grips with the content and tests key skills with activities at the end of every chapter
Andrew Gillespie and Malcolm Surridge are both experienced authors and this is the 5th edition of their successful textbook.
Unit 1: What is business?
Chapter 1: Understanding the nature and purpose of business
Chapter 2: Understanding different business forms
Chapter 3: Understanding businesses operate within an external environment
Unit 2: Managers, leadership and decision making
Chapter 4: Understanding management, leadership and decision making
Chapter 5: Understanding management decision making
Chapter 6: Understanding stakeholders
Unit 3: Decision making to improve marketing performance
Chapter 7: Setting marketing objectives
Chapter 8: Understanding markets and customers
Chapter 9: Making marketing decisions: STP
Chapter 10: Making marketing decisions: marketing mix
Unit 4: Decision making to improve operational performance
Chapter 11: Setting operational objectives
Chapter 12: Analysing operational performance
Chapter 13: Making operation decisions: efficiency and productivity
Chapter 14: Making operational decisions: improving quality
Chapter 15: Making operational decisions: managing inventory and supply chains
Unit 5: Making decisions to improve financial performance
Chapter 16: Setting financial objectives
Chapter 17: Analysing financial performance
Chapter 18: Making financial decisions: sources of finance
Chapter 19: Making financial decisions: cash flow, profits
Unit 6: Decision making to improve HR performance
Chapter 20: Setting HR objectives
Chapter 21: Analysing HR performance
Chapter 22: Making HR decisions: organisational design and human resource flow
Chapter 23: Making HR decisions: motivation and engagement
Chapter 24: Making HR decisions: employer–employee relations
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 216 x 276 mm |
| Gewicht | 930 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-4718-3613-4 / 1471836134 |
| ISBN-13 | 978-1-4718-3613-8 / 9781471836138 |
| Zustand | Neuware |
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