AQA Business for AS (Marcousé)
Hodder Education (Verlag)
978-1-4718-3580-3 (ISBN)
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Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016
Develop understanding of business arguments and reasoning, with a clear progression pathway and case studies that illustrate core points.
Ian Marcouse has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.
- Guides students through the content in an easy to understand way, with the new 'logic chain' feature at the start of every chapter showing them the progression clearly
- Helps students apply their knowledge and analyse business data with real business examples throughout
- Consolidates students' learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questions
Ian Marcousé is a former Chief Examiner as well as bestselling Business author. He launched the A-Z brand and has published several successful books as well as editing Business Review magazine.
Section 1: What is Business?
Chapter 1: Understanding the nature and purpose of business
Chapter 2: Different business forms
Chapter 3: Issues in understanding different business forms
Chapter 4: Understanding that businesses operate within an external environment
Section 2: Managers, leadership and decision-making
Chapter 5: What managers do
Chapter 6: Types of management and leadership styles and their effectiveness
Chapter 7: Understanding management decision-making
Chapter 8: Decision trees
Chapter 9: Opportunity cost
Chapter 10: Understanding the role and importance of stakeholders
Section 3: Decision-making to improve marketing performance
Chapter 11: Marketing and decision-making
Chapter 12: Marketing and competitiveness
Chapter 13: Setting marketing objectives
Chapter 14: Understanding markets
Chapter 15: Market research and sampling
Chapter 16: The interpretation of marketing data
Chapter 17: Price and income elasticity of demand
Chapter 18: Market data and analysis
Chapter 19: Segmentation, targeting and positioning
Chapter 20: Niche and mass marketing
Chapter 21: Marketing mix: 7Ps
Chapter 22: Product decisions: product life cycle and product portfolio
Chapter 23: Pricing decisions
Chapter 24: Place and promotion decisions
Chapter 25: Integrating the marketing mix
Section 4: Decision-making to improve operational performance
Chapter 26: Setting operational objectives
Chapter 27: Efficiency and labour productivity
Chapter 28: Lean production
Chapter 29: Capacity utilisation
Chapter 30: Technology and operational efficiency
Chapter 31: Analysing operational performance
Chapter 32: Improving quality
Chapter 33: Managing supply chains
Chapter 34: Managing inventory
Chapter 35: Decision-making to improve operational performance
Section 5: Decision-making to improve financial performance
Chapter 36: Financial objectives
Chapter 37: Calculating revenue, costs and profit
Chapter 38: Break-even analysis
Chapter 39: Cash flow management
Chapter 40: Budgets and budgeting
Chapter 41: Profit and how to increase it
Chapter 42: Cash flow versus profit
Chapter 43: Sources of finance
Chapter 44: Decision-making to improve financial performance
Section 6: Decision-making to improve human resource performance
Chapter 45: Setting human resource objectives
Chapter 46: Motivation and engagement in theory
Chapter 47: Motivation and engagement in practice
Chapter 48: Improving organisational design
Chapter 49: Managing the human resource flow
Chapter 50: Improving employer–employee relations
Chapter 51: Analysing human resource performance
Chapter 52: Decision-making and improved HR performance
| Erscheint lt. Verlag | 27.3.2015 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 213 x 277 mm |
| Gewicht | 954 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| ISBN-10 | 1-4718-3580-4 / 1471835804 |
| ISBN-13 | 978-1-4718-3580-3 / 9781471835803 |
| Zustand | Neuware |
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