Economy, Company, Management (Print on demand)

Introduction to Business Administration

Jean-Paul Thommen, Stefan N. Grösser (Autoren)

Buch | Softcover

152 Seiten

2014 | 2. Aufl.
Versus (Verlag)
978-3-03909-157-7 (ISBN)

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This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:

- What is the relevant macroeconomic context for a company?
- What are the main characteristics of a company?
- Which tasks does managing a company involve?
- How important is the environment of a company?
- Which goals does a company pursue?

The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.

Erscheint lt. Verlag	1.1.2014
Verlagsort	Zürich
Sprache	englisch
Original-Titel	Wirtschaft, Unternehmen, Management
Maße	170 x 240 mm
Gewicht	308 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Business administration • Finance • Human Resources • Management • Marketing • Production
ISBN-10	3-03909-157-3 / 3039091573
ISBN-13	978-3-03909-157-7 / 9783039091577
Zustand	Neuware