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Amazon's Dirty Little Secrets - Greg Jameson

Amazon's Dirty Little Secrets

How to Use the Power of Others to Market and Sell for You

(Autor)

Buch | Hardcover
180 Seiten
2014
Morgan James Publishing llc (Verlag)
978-1-63047-278-8 (ISBN)
CHF 47,10 inkl. MwSt
Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company on the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company.


"Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.




P – Plenty of traffic




O – Offer something for free




W – Win their trust




E – Engaging experience




R – Request an action




+ – additional tips & secrets




Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.

Greg Jameson is a Colorado Small Business of the year and Inc 500 Award-Winning Entrepreneur. He has created 3 commercial software programs – all of which remain on the market today – and spoken to audiences around the world about software solutions. Over the past 15 years, he has implemented numerous Internet projects ranging from websites, eCommerce, business Facebook pages, YouTube channels and more, as well as running his own online businesses. He continues to be the creative force at WebStores Ltd, developing applications that are now used by thousands of businesses all over the world. In addition to a weekly blog, he also authored “Grow Your Online Sales”. GregJameson.com.

Introduction


Getting Started with Amazon’s Dirty Little Secret




P—Plenty of Traffic




Search Engine Optimization




Domain Factors




Page-Level Factors




Site-Level Factors




Back-Link Factors




User-Interaction




Special algorithm rule




Social Signals




Brand Signals




On-site Webspam Factors




Off-page Webspam Factors




Email




SPAM




Grow your list




Email Best Practices—What Would Jeff Do?




YouTube




Facebook




What This Means for Merchants




Increasing Engagement




Case Study




Images on Facebook




YouTube




Blogs




Twitter




Google+




Pinterest




LinkedIn




Location—Based Sites




Affiliate Marketing




Press Releases




O—Offer Something for Free




Cyberbase Trading Post




Case Studies




Get them to fill out an application!




W—Win their Trust




Ratings & Reviews




Testimonials




E—Engaging Experience




Payment Solutions




Product Descriptions




Product Videos




Test Your Web site




Mobile




Shopping Cart Abandonment




Shipping




R—Request an Action




Cross-Sell




Wishlist




Product Reviews




Add to Cart




Upsell




+ PLUS: Additional Tips & Secrets




P –Perform Analytics




Google Analytics




What Others are Saying




Email Analytics




Sales Analytics




L—Listen to your Customers




Subscription Programs




Selling on Amazon




U—Understanding Distribution Channels




B2B Wholesale Considerations




S—Start Now!




Appendix—Complete List of Google Ranking Factors

Zusatzinfo black & white illustrations
Sprache englisch
Maße 127 x 203 mm
Gewicht 322 g
Themenwelt Informatik Office Programme Outlook
Mathematik / Informatik Informatik Web / Internet
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-63047-278-6 / 1630472786
ISBN-13 978-1-63047-278-8 / 9781630472788
Zustand Neuware
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