Bank Marketing for the 90's

New Ideas from 55 of the Best Marketers in Banking

Don Wright (Autor)

Buch | Hardcover

228 Seiten

1991
John Wiley & Sons Inc (Verlag)
978-0-471-52264-5 (ISBN)

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Don Wright is the author of Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, published by Wiley.

The New World of Banking.

Marketing for Survival and Progress.

55 Ideas from Some of Banking's Best Marketers.

Removing the Barriers to Good Marketing.

Keep Looking for Great Ideas.

Index.

Erscheint lt. Verlag	30.5.1991
Verlagsort	New York
Sprache	englisch
Maße	160 x 235 mm
Gewicht	425 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Bankbetriebslehre
ISBN-10	0-471-52264-3 / 0471522643
ISBN-13	978-0-471-52264-5 / 9780471522645
Zustand	Neuware