Logo Design Love
Peachpit Press Publications (Verlag)
978-0-321-98520-0 (ISBN)
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system
Why one logo is more effective than another
How to create your own iconic designs
What sets some designers above the rest
31 practical design tips for creating logos that last
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.
Introduction
Part I: The importance of brand identity
Chapter one. We’re surrounded
Chapter two. It’s the stories we tell
Chapter three. Elements of iconic design
Part II: The process of design
Chapter four. Laying the groundwork
Chapter five. Skirting the hazards of a redesign
Chapter six. Pricing design
Chapter seven. From pencil to PDF
Chapter eight. The art of the conversation
Part III: Moving forward
Chapter nine. Staying motivated
Chapter ten. Your questions answered
Chapter eleven. 31 practical logo design tips
Chapter twelve. Beyond the logo
| Reihe/Serie | Voices That Matter |
|---|---|
| Verlagsort | Berkeley |
| Sprache | englisch |
| Maße | 181 x 230 mm |
| Gewicht | 360 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-321-98520-6 / 0321985206 |
| ISBN-13 | 978-0-321-98520-0 / 9780321985200 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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