International Business with MyManagementLab, Global Edition
Pearson Education Limited
978-1-292-01930-7 (ISBN)
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Important information for students:
You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
For undergraduate and graduate International Business courses
An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
MyManagementLab for International Business is a total learning package.
This package includes MyManagementLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyManagementLab.com.
Preface
About the Authors
I. Background for International Business
1. Globalization and International Business
An Atlas
II. Comparative Environmental Frameworks
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Businesses
III. Theories and Institutions: Trade and Investment
5. International Trade and Factor-Mobility Theory
6. Governmental Influence on Trade
7. Cross-National Cooperation and Agreements
IV. World Financial Environment
8. Global Foreign-Exchange Markets
9. The Determination of Exchange Rates
10. Global Capital Markets
V. Global Strategy, Structure, and Implementation
11. Globalization and Society
12. The Strategy of International Business
13. Country Evaluation and Selection
14. Export and Import
15. Direct Investment and Collaborative Strategies
16. The Organization of International Business
VI. Managing International Operations
17. Marketing Globally
18. Global Manufacturing and Supply-Chain Management
19. International Accounting and Finance Issues
20. International Human Resource Management
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 215 x 281 mm |
| Gewicht | 1746 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-292-01930-1 / 1292019301 |
| ISBN-13 | 978-1-292-01930-7 / 9781292019307 |
| Zustand | Neuware |
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