Cases in Electronic Commerce

Sid Huff (Autor)

Buch | Softcover

480 Seiten

2001 | 2nd Revised edition
McGraw-Hill Publishing Co. (Verlag)
978-0-07-245731-5 (ISBN)

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Written by professors at the Richard Ivey School of Business, this book contains 25 case studies. Each case study is based on a real-world company and provides detail on the implications associated with e-commerce initiatives. Students understand the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

"Cases in Electronic Commerce" is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

1. Introduction. 2. The Roots of Electronic Commerce. 3. Internet Infrastructure. 4. The ISP Business - Internet Service Providers. 5. Electronic Commerce-Services. 6. Electronic Commerce-Products. 7. Internet Payment Mechanisms. 8. Financial Services and Electronic Commerce. 9. Electronic Commerce Marketing. 10. Business-to-Business Electronic Commerce and Virtual Organizations. 11. Wrapup: Critical Success Factors for Electronic Commerce.

Erscheint lt. Verlag	1.8.2001
Zusatzinfo	Illustrations
Verlagsort	London
Sprache	englisch
Maße	188 x 231 mm
Gewicht	722 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
ISBN-10	0-07-245731-7 / 0072457317
ISBN-13	978-0-07-245731-5 / 9780072457315
Zustand	Neuware