Airlines: Managing to Make Money
Seiten
2001
Routledge (Verlag)
978-0-7546-1558-3 (ISBN)
Routledge (Verlag)
978-0-7546-1558-3 (ISBN)
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Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.
Contents: Strategic service management: what is meant by ’strategic’?; Competitive advantage; Competitive scope and the service concept; Designing the service-price offer; Service attributes; Managing communications; Managing service delivery; Managing relationships; Managing performance; Change, creativity and innovation; References; Index.
| Erscheint lt. Verlag | 28.10.2001 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 1000 g |
| Themenwelt | Technik ► Luft- / Raumfahrttechnik |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-7546-1558-8 / 0754615588 |
| ISBN-13 | 978-0-7546-1558-3 / 9780754615583 |
| Zustand | Neuware |
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