Digital Business and E-Commerce Management

Dave Chaffey (Autor)

Buch | Softcover

712 Seiten

2014 | 6th edition
Pearson Education Limited (Verlag)
978-0-273-78654-2 (ISBN)

Infos

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

 

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  

 

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Inhalt

Part 1 Introduction

1 Introduction to digital business and e-commerce

2 Marketplace analysis for e-commerce

3 Digital business infrastructure

4 E-environment

 

Part 2 Strategy and applications

5 Digital business strategy

6 Supply chain management

7 E-procurement

8 E-marketing

9 Customer relationship management

 

Part 3 Implementation

10 Change management

11 Analysis and design

12 Digital business service implementation and optimization

Produkt-Details

• Erscheint lt. Verlag: 3.9.2014
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 198 x 266 mm
• Gewicht: 1316 g
• Themenwelt: Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-273-78654-7 / 0273786547
• ISBN-13: 978-0-273-78654-2 / 9780273786542
• Zustand: Neuware