Presentation Skills That Will Take You to the Top (Collection)
Addison Wesley
978-0-13-344299-1 (ISBN)
Four breakthrough books help you deliver outstanding, winning presentations of all kinds — whatever your goals, whatever your audience!
Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this remarkable 4 book collection, Weissman teaches everything you need to deliver the most compelling, successful presentations of your life! In Presentations in Action: 80 Memorable Presentation Lessons from the Masters, Weissman reveals how the world’s best presenters have applied timeless principles of outstanding communication – and shows how you can, too. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, it teaches 100% actionable lessons for supercharging everything from content and graphics to delivery! Next, In the Line of Fire: How to Handle Tough Questions...When It Counts, Second Edition, Weissman shows how to answer even the toughest questions with perfect assurance… avoid the defensiveness, evasiveness, or anger that destroy careers… brilliantly control the entire exchange with hostile questioners! Weissman’s Presenting to Win: The Art of Telling Your Story, Updated and Expanded Editionis the industry’s best start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what’s in it for them… and moving people to action. Finally, in his brand-new Winning Strategies for Power Presentations, Weissman distills 75 best practices he’s developed through 20+ years coaching executives on high-stakes presentations. He shares powerful new insights into contents, graphics, delivery, Q&A sessions, and more. He also offers new advice on making persuasive political and scripted speeches, developing a richer public speaking voice, interviewing others, demonstrating products, and much more. Every technique is illuminated with a compelling case study, reflecting experiences of communicators ranging from Ronald Reagan to Jon Stewart, Stephen King to Netflix CEO Reed Hastings.
From world-renowned presentation consultant Jerry Weissman
Jerry Weissman, the world’s #1 corporate presentations consultant, is known worldwide for his confidential executive coaching. His private client list includes the top brass at Yahoo!, eBay, Intel, Intuit, Cisco, Microsoft, and many others. His techniques have helped nearly 400 firms hone persuasive IPO road show presentations to raise hundreds of billions of dollars in the stock market.
Presentations in Action: 80 Memorable Presentation Lessons from the Masters
Introduction 1
SECTION I Content: The Art of Telling Your Story
1 A Lesson from Professor Marvel aka The Wizard of Oz 5
How to Customize Your Presentation
2 Obama and You 8
The Most Persuasive Word
3 The “So What?” Syndrome 10
…and How to Avoid It
4 Beware of Jokes 12
Dispelling a Common False Belief
5 Presentation Advice from Abraham Lincoln 14
Clarity, Ownership, and Add Value
6 It Ain't What You Say, It’s How You Say It 16
Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
7 Presentation Advice from Mark Twain 18
Brevity Takes Time
8 Presentation Advice from Mike Nichols 20
How to Find Value in Your Story
9 Show versus Tell in Hollywood 22
The Wrong and Right Way to Tell a Story in Three Films
10 Slogan Power 24
Why the US Army's "Be All That You Can Be" Succeeded
11 How Long Is Too Long?26
When in Doubt, Leave It out
12 The Elevator Pitch in One Sentence 28
How to Describe Your Business Succinctly
13 Do You Know the Way to Spanish Bay? 30
The Correct Way to Practice
14 Getting to “Aha!” 32
The Magic Moment
15 This Is Your Pilot Speaking 34
A Lesson in Flow from the Airlines
16 Presentation Advice from the iPhone 36
Substance and Style in Your Story
17 Presentation Advice from Steve Jobs 38
The Power of Positive Words
18 Presentation Advice from Novelists I 40
Begin with the End in Mind, Then Write, Rewrite, and Rewrite
19 Presentation Advice from Novelists II 42
Storyboard and Verbalize
20 Microsoft Slogans Score a Trifecta 44
Three Persuasive Techniques
21 Presentation Advice from a Physician 46
Audience Advocacy
22 Presentation Advice from a Politician 48
Audience Advocacy
23 Ronald Reagan Meets Lenny Skutnik 50
The Catalyst of Human Interest Stories
24 Human Interest Stories: A Double Advantage 51
Two Ways to Use Anecdotes
SECTION II Graphics: The Correct Way to Design PowerPoint Slides
25 The Presentation-as-Document Syndrome 55
Never the Twain Shall Meet
26 Blame the Penmanship, Not the Pen 57
Operator versus User Error
27 You Can't Use a Sentence As a Prompt 59
Less Verbiage Is More Useful
28 Baiting the Salesperson 60
Selling Is about In-Person Communication
29 PowerPoint and Human Perception 62
Scientific Support for Graphics Design
30 PowerPoint Template: Combined Picture and Text 64
The Best Positions for Pictures and Text
31 Shady Characters 67
The Wrong Way and the Right Way to Build Text
32 “I Can Read It Myself!” 69
Three Simple Steps to Avoid Reading Slides Verbatim
33 A Case for Case I: Initial Caps or All Caps 71
Text Design in Presentations
34 A Case for Case II: Serif or Sans 73
Font Design in Presentations
35 What Color Is Your PowerPoint? 75
Contrast Counts
36 Presentation Advice from Corona Beer 78
Peripheral Vision Counts
37 The Cable Crawlers 80
How Television Animates Text
38 Computer Animation 82
Three Simple Rules
39 PowerPoint and the Military 84
Sometimes More Is More
SECTION III Delivery Skills: Actions Speak Louder Than Words
40 The Art of Conversation 89
Eye Contact and Interaction Start at Infancy
41 Presentation Advice from Edward R Murrow 91
The "Person-to-Person" Role Model
42 Nonverbal Communication 93
Look Them in the Eye
43 Presentation Advice from Pianist Murray Perahia 95
Concentration Creates Control
44 Presentation Advice from Actress Tova Feldshuh 97
Concentration Creates Communication
45 Presentation Advice from Michael Phelps and Dara Torres 99
How to Control Stress under Pressure
46 Presentation Advice from Frank Sinatra 101
The Art of Phrasing
47 Presentation Advice from Soprano Kiri Te Kanawa103
The Importance of Breathing
48 The One-Eyed Man 105
Necessity Is the Mother of Invention
49 Bill Clinton's Talking to Me! 106
The Power of Group Dynamics
50 Liddy Dole and Person-to-Person 108
From Law School to the Republican National Convention
51 Fast Talking 109
Fun or Maddening
52 Presentation Advice from Titian 111
Position, Position, Position
53 Presentation Advice from Musicians and Athletes 113
The Value of Effortlessness
54 Presentation Advice from Vin Scully 115
From Reagan to Barber to Scully
55 “Ya’ Either Got It, or Ya’ Ain’t!” 116
The Fear of Public Speaking Is Universal
56 How to Eliminate the Fig Leaf 118
A Presentation Lesson from the Military
57 Unwords 120
Even Barack Obama Says Them
58 To Slip or Not to Slip 122
Been There, Done That
59 The Free Throw 124
A Presentation Lesson from Basketball
60 10 Tips for 30 Seconds 126
Help for Job Seekers
61 You Are What You Eat 127
10 Tips about Food and Drink in Presentations
SECTION IV Q&A: Handling Tough Questions
62 Speed Kills in Q&A 131
The Vanishing Art of Listening
63 A Lesson in Listening from Barack Obama 133
How to Handle Multiple Questions
64 If I Could Tell Jon Stewart... 135
Talk Shows Include Listening
65 What Keeps You Up at Night? 136
How to Handle the Most Frequently Asked Questions
66 Spin versus Topspin 138
The Political World versus the Business World
67 When Did You Stop Beating Your Wife? 140
How to Handle False Assumption Questions
68 Madoff and Cramer Plead Guilty 142
How to Respond When Guilty as Charged
69 Tell Me the Time, Not How to Build a Clock 144
Keep Your Answers Short
70 Presentation Advice from Jerry Rice 146
Grasp the Question before You Answer
71 Politicians and Spin 147
Putting Lipstick on a Pig
72 Murder Boards149
How Elena Kagan Prepared for Tough Questions
73 Ms. Kagan Regrets 151
Non-Answers to Tough Questions
SECTION V Integration: Putting it All Together
74 The Elephant 155
The Whole Is Greater Than the Sum of the Parts
75 Presentation Graphics Meet Linguistics 156
Symmetry in Graphics Design
76 One Presentation, Multiple Audiences 158
12 Presenters, 12 Stories, 1 Set of Slides
77 The Art and Science of Oprah Winfrey160
The Secrets of Oprah Winfrey’s Appeal
78 Right or Left164
The Deep Roots of Human Preferences
79 Graphics Synchronization 168
The Missing Link
80 The House that Jack Built 170
Make All the Parts Fit
Footnotes 173
Acknowledgments 177
About the Author 178
Index 179
In the Line of Fire: How to Handle Tough Questions—When It Counts, 2/e
Introduction: Universal Challenges, Universal Solutions xv
Chapter 1: Agility versus Force 1
Chapter 2: The Critical Dynamics of Q&A 9
Chapter 3: Effective Management Implemented 21
Chapter 4: You’re Not Listening! 29
Chapter 5: Active Listening 43
Chapter 6: Retake the Floor 57
Chapter 7: Provide the Answer 87
Chapter 8: Topspin in Action 105
Chapter 9: Preparation 119
Chapter 10: The Art of War 137
Chpater 11: Lessons Not Learned 151
Chapter 12: The Role Model 165
Endnotes 177
Acknowledgments 187
Index 191
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Foreword to the Updated and Expanded Edition xvii
Preface: What’s Past Is Prologue xxi
Introduction: The Wizard of Aaaahs xxiii
Chapter 1 You and Your Audience 1
Chapter 2 The Power of the WIIFY 11
Chapter 3 Getting Creative: The Expansive Art of Brainstorming 21
Chapter 4 Finding Your Flow 41
Chapter 5 Capturing Your Audience Immediately 69
Chapter 6 Communicating Visually 91
Chapter 7 Making the Text Talk 103
Chapter 8 Making the Numbers Sing 121
Chapter 9 Using Graphics to Help Your Story Flow 133
Chapter 10 Bringing Your Story to Life 163
Chapter 11 Customizing Your Presentation 183
Chapter 12 Animating Your Graphics 197
Chapter 13 The Virtual Presentation 215
Chapter 14 Pitching in the Majors 229
Appendix A Tools of the Trade 235
Appendix B Presentation Checklists 237
Acknowledgments 241
About the Author 243
Index 245
Winning Strategies for Power Presentations: Jerry Weissman Delivers Lessons from the World's Best Presenters
Introduction xv
Natural and Universal
Section I
Content: The Art of Telling Your Story 1
1. Mark Twain’s Fingernails 3
How to Remember What to Say
2. Kill Your Darlings 7
A Lesson from Professional Writers
3. How Long Should a Presentation Last? 11
Be Brief and Concise
4. Follow the Money 13
“So...?”
5. Fellini on Creativity 15
Consider All the Possibilities—Before You Present
6. How Woody Allen Creates 17
First Things First, Last Things Last
7. What’s Your Point? 19
Leave Pointlessness to Woody Allen
8. Spoiler Alert 21
What’s Your Point?
9. The Cyrano Parable 23
The Story You Tell Versus the Slides You Show
10. “Does that make sense?” 25
...And Other Meaningless Words
11. Meaningful Words 27
Words That Inspire Confidence
12. Writer’s Block 29
How to Break Through
13. Writer’s Block II 31
Easier Said Than Done
14. Never Say “Never” 33
Well, Almost Never
15. From Bogart to Gingrich 35
Who Did It?
16. Rupert Murdoch’s 90% Apology 39
Who Did It?
17. Winning and Losing the World Cup 41
He’s Just Not That into FIFA
18. John Doerr’s “Chalk” Talks 43
Three Best Practices from a Top Venture Capitalist
19. Vinod Khosla’s Cardinal Rule 45
“Message Sent Is Not the Same as Message Received”
20. The Outline Trap 47
Britannica and Brainstorming
21. Having a ’versation 49
“I” Versus “You”
22. “It’s all about you!” 51
“...But they’re just not that into you.”
23. When Not to Tell ’em 55
“Get on with it!”
24. Bookends 59
Establish Your First and Last Sentences
25. The Sound of Ka-Ching! 61
Scale the “You”
26. David Letterman’s Top Ten 63
Pick a Number
27. Illusion of the First Time 65
Road (Show) Warriors
28. In Praise of Analogies and Examples 69
Add Value and Dimension
29. Ronald Reagan and Barack Obama 71
Masters of the Game
30. Aristotle: The First Salesman 75
The Original Source
Section II
Graphics: How to Design PowerPoint
Slides Effectively 77
31. Vinod Khosla’s Five-Second Rule 79
A Sanity Check for Every Presentation
32. Don’t Raise the Bridge, Lower the Water 81
Better Box Thinking
33. Jon Stewart’s Right 83
Positioned on Purpose?
34. Misdirection 85
Magicians and Graphics
35. Obama Makes a PowerPoint Point 87
The State of the Union and Presentations
36. Go in the Right Direction 89
A Presentation Lesson from Akira Kurosawa
37. PowerPoint and Movie Stunts 91
Use Graphics to Create Continuity
38. The Anti-PowerPoint Party 93
Another Precinct Heard From
39. Signage Versus Documents 95
Drive Your PowerPoint Home
40. The Graphics Spectrum 97
Lives of Quiet Desperation
41. How Audiences See 99
Follow the Action
42. Why Use PowerPoint at All? 103
A Picture Is Worth a Thousand Words
43. “But, I’m not an artist!” 107
Rx: Infographics
44. The Kindness of Strangers 111
Stand and Deliver
45. No More Mind-Numbing Number Slides 113
Five Easy Steps to Bring Your Presentation to Life
Section III
Delivery Skills: Actions Speak Louder
Than Words 117
46. Eight Presentations a Day 119
Cause and Effect
47. Sounds of Silence 121
Presentation Advice from Composers and Musicians
48. Stage Fright 123
A Close Cousin of Writer’s Block
49. Swimming Lessons and Presentations 127
Deconstruct and Reconstruct
50. Valley Girl Talk 131
Invisible Question Marks
51. “What do I do with my hands?” 133
A Simple Approach to Gesturing
52. “Look, Ma, no hands!” 137
Anchorperson or Weatherperson
53. Foreign Films 139
The Pause That Refreshes
54. Rx: CrackBerry Addiction 141
Control Yourself!
55. The Eyes Have It 143
Relax!
56. Why Sinatra Stood 145
The Voice of “The Voice”
57. Presentation Counts 147
The Rise and Fall of Rick Perry
Section IV:
How to Handle Tough Questions 151
58. Listening and Laughing with Johnny Carson 153
Late Night Lessons for Presenters
59. Ready, Fire, Aim! 155
Old Habits Die Hard
60. How to Deal with a Direct Attack 159
“That was certainly a downer!”
61. No Such Thing as a Stupid Question 163
A Lesson in Q&A from Dilbert
62. The Patronizing Paraphrase 165
Trying to Channel Bill Clinton
63. Tricky Questions 169
Be Transparent or Be Trapped
64. Robert McNamara Was Wrong 171
You Must Respond to All Questions
65. Breaking into Jail 175
The Elephant IS in the Room
Section V
Special Presentations 177
66. Speak Crisply and Eliminate Mumbling 179
Be Your Own Henry Higgins
67. How to Develop a Richer Voice 185
Be Your Own Echo Chamber
68. How to Deliver a Scripted Speech 193
When the Words Count
69. Speaking to an Audience of a Thousand 197
The Big Tent
70. How to Beat the Demo Demons 201
Plan B and More
71. Bring Your Panel Discussion to Life 203
How to Herd Cats
72. Mark Your Accent 207
Eliza Doolittle Is a Myth
73. How to Interview Like a Television Anchorperson 211
Seven Easy Steps
74. Ten Best Practices for the IPO Road Show 215
75. Cicero: Peroration 221
Timeless and Borderless
Endnotes 223
Acknowledgments 237
Index 239
About the Author 249
| Verlagsort | Boston |
|---|---|
| Sprache | englisch |
| Gewicht | 1 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-13-344299-3 / 0133442993 |
| ISBN-13 | 978-0-13-344299-1 / 9780133442991 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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