Marketing to Millennials (eBook)

Reach the Largest and Most Influential Generation of Consumers Ever

Jeff Fromm, Christie Garton (Autoren)

eBook Download: EPUB

2013 | 1. Auflage
224 Seiten
Amacom (Verlag)
978-0-8144-3323-2 (ISBN)

Infos

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of 'cool' to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials:Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers—they expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential—swaying parents and peersAre not all alike—understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

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Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Produkt-Details

• Erscheint lt. Verlag: 10.7.2013
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-8144-3323-5 / 0814433235
• ISBN-13: 978-0-8144-3323-2 / 9780814433232