Adobe Target Classroom in a Book
Adobe Press,U.S. (Verlag)
978-0-321-96287-4 (ISBN)
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In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.
Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Brian Hawkins has been in the optimization and personalization space for many years supporting dozens of clients both big and small across every industry vertical. Brian started his personalization career at Offermatica in San Francisco where he was a member of the Advanced Services team. Brian continued his support of clients when Offermatica (later Test&Target, now part of the Adobe Target solution) was acquired by Omniture and then by Adobe as a Senior Solutions Consultant. During these years, he architected solutions across many platforms to drive additional value and opportunity for clients. He is now a partner at Web Analytics Demystified in Chicago.
1. Adobe Target and Optimization Today
2. Enabling Optimization with the Mbox
3. Using Target Standard
4. Activities: Key Tools in Your Optimization Tool Belt
5. Segmentation and Targeting
6. Understanding Test Results: Real-time Reporting
7. The Adobe Target Profile: The Key to Advanced Optimization
8. Exploring the Adobe Target Mechanics
9. Speeding Up with Automation
10. Adobe Target and Tag Management: The Future of Testing
11. Integrating with the Adobe Marketing Cloud
| Erscheint lt. Verlag | 24.7.2014 |
|---|---|
| Verlagsort | Indianapolis |
| Sprache | englisch |
| Maße | 189 x 232 mm |
| Gewicht | 440 g |
| Themenwelt | Informatik ► Web / Internet ► Web Design / Usability |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-321-96287-7 / 0321962877 |
| ISBN-13 | 978-0-321-96287-4 / 9780321962874 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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