Dogfight
How Apple and Google Went to War and Started a Revolution
Seiten
2013
William Collins (Verlag)
978-0-00-754417-2 (ISBN)
William Collins (Verlag)
978-0-00-754417-2 (ISBN)
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Behind the bitter rivalry between Apple and Google – and how an epic battle is reshaping the way we think about technology.
The deathmatch between Apple and Google is not just a story of corporate competition – it’s a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products.
After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.
The deathmatch between Apple and Google is not just a story of corporate competition – it’s a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products.
After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.
Fred Vogelstein has reported on the technology world’s greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.
| Erscheint lt. Verlag | 12.11.2013 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 135 x 216 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik |
| ISBN-10 | 0-00-754417-0 / 0007544170 |
| ISBN-13 | 978-0-00-754417-2 / 9780007544172 |
| Zustand | Neuware |
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Buch | Softcover (2024)
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CHF 58,75
