Sams Teach Yourself Google AdWords in 10 Minutes (eBook)

Bud E. Smith (Autor)

eBook Download: EPUB

2011 | 1. Auflage
240 Seiten
Pearson Education (Verlag)
978-0-13-264017-6 (ISBN)

Infos

A clear, super quick, easy-to-understand guide for new Google AdWords users
Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questionsOrganized into lessons that distill the most crucial information on each Google AdWords topicTips and cautions point out shortcuts, solutions, and help you avoid common pitfalls.
AdWords is the Google program that places text ads next to Google searches, mobile searches, on Web sites such as Gmail, and all sorts of other sites across the Web. Sams Teach Yourself Google AdWords in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you will learn everything you need to know to quickly and easily get up to speed with Google AdWords. Step-by-step instructions walk you through the most common questions, issues, and tasks... 'Did You Know?' tips offer insider advice and shortcuts... 'Watch Out!' alerts help them avoid problems. Sams Teach Yourself Google AdWords in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common pitfalls, and is written in a clear easy to understand format. Google AdWords helps small businesses solve four of the biggest problems they face today: 1. Efficient advertising targeted by keyword 2. Better search engine optimization (SEO) results 3. Effective local advertising 4. Effective mobile advertising

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Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how to... Identify goals, target markets, and demographics Create your AdWords account and publish your first test ads Write great ads and continually improve your copy Schedule ads for the right times of day, days of the week, holidays, and seasons Master AdWords' tools for managing accounts, bids, keywords, and ads Choose, fine-tune, and optimize keywords Use AdWords to complement organic search engine optimization (SEO) campaigns Use geotargeting and other advanced techniques Profit from AdWords' suggestions-and know when to ignore them Utilize AdWords reporting to improve your ads' profitability Control spending, manage cash flow, and reduce costs without impacting results Troubleshoot your AdWords campaigns

Produkt-Details

• Erscheint lt. Verlag: 13.1.2011
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-13-264017-1 / 0132640171
• ISBN-13: 978-0-13-264017-6 / 9780132640176